Also consider for a moment, habits & traits of your average baby-boomer (if there is such a beast).

They are likely to be: · Knowledgeable, informed buyer · Quality consciousness · Highly participatory and experiential · Have high discretionary income · Convenience oriented · Highly individualistic · Strive for self improvement and excellence · Value leisure and creative pursuits · Conscious of health & environment · Self help oriented · Highly experimental · Value passion, care and personal touch

Put simply, for first time in history, we have our largest population* between ages of 40 and 60 years. The fastest growing group are those over 80 years and slowest are those in 0 to 9 years age group.

There are some fairly obvious reasons for this. In days gone by people had many babies but these babies often failed to survive past infancy and, adults didn’t live for any where near as long as we do today.

Do you know any couples around age of twenty who are planning to get married and have nine or ten children? I don’t think so! You see something called ‘pill’ came along and dramatically changed things forever.

Do they want to live in outer suburbs and commute long distances? No! They want to live close to amenities, with good (and/or cheap) restaurants and entertainment facilities nearby.

So there you have it. If you want to choose a racing car, then baby-boomers hold key and timing is everything!

* Statistics may vary from country to country.

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