Are you driving customers away from your website?

Written by Terry Henry


Continued from page 1

Page Sizes Broadband is growing but is not number one yet! Remember that a lot of your customers will be using dialup;repparttar old 56k connection has served us well, but withrepparttar 103454 advent of high-speed net connections it seems a lot of web designers and business owners have forgot about 70% ofrepparttar 103455 population are using dialup!

Couple points to consider: 1Don’t load your page with too many pictures. If you require a lot of visual content make sure it is optimized. 2Keeprepparttar 103456 graphics to a minimum. Make sure you incorporate your company logo, but remember, a lot of unnecessary graphics will slow downrepparttar 103457 load time.

Most companies when getting their first site done want to have everything they possibly think of on their page. Do not make your page cluttered; this makes it hard for your customer to find out aboutrepparttar 103458 products and services you sell. Makerepparttar 103459 site logical; use good navigation. Don’t write paragraph after paragraph of useless information. You want to hook them with a bit of information and then have them inquire about more ofrepparttar 103460 features offered withrepparttar 103461 product or services. Make sure you publish your contact information. That includes phone number. Would you want to deal with a business that does not include their phone number? The most important thing to do is think likerepparttar 103462 consumer. Look at some ofrepparttar 103463 big companies and how they do it. You will soon see that cleanness and proper navigation will keep your customers coming back.

Copyright 2005 Terry Henry, all rights reserved

About the author Terry Henry is operations manager for Henry Marketing and Development (www.hendev.com) and the PowerZone Hosting Group (www.powerzonehosting.com)

Terry can be reached at terry@hendev.com


7 Cash Flow Secrets Your Accountant Never Told You

Written by Caroline Jordan MBA


Continued from page 1

Your whole business plan can flow from that one number. You can use your break even point as a powerful business tool to make decisions about marketing, strategy, plans for expansion, hiring a new employee, etc.

6. How to make friends and influence check cutters.

Once upon a time, I worked for a corporation-yes, me,repparttar quintessential entrepreneur. One of my jobs was working in Accounts Payable. All day long I got calls from vendors. Not friendly social calls, mind you. Angry calls. Irritable calls. Annoying calls. Vicious calls.

And then there wererepparttar 103453 friendly vendors. The ones who took a moment to treat me like a human being. Guess who I knocked myself out for? Guess whose checks made it throughrepparttar 103454 labyrinth of bureaucracy and outrepparttar 103455 door? Uh huh. The vendors who treated me with respect. Is that fair? Not at all. But, it is human nature.

Takerepparttar 103456 time to get to knowrepparttar 103457 folks that cutrepparttar 103458 checks. Don't be afraid to build bridges and establish relationships. You meet lots of interesting people and your cash flow will improve. One of my friendly vendors hired me away fromrepparttar 103459 Cubicle City. I spentrepparttar 103460 next three years improving his cash flow fromrepparttar 103461 other side. You just never know.

7. Why paying taxes is a cause for rejoicing.

The strategic approach of many small business owners is to have as little profit as possible atrepparttar 103462 end ofrepparttar 103463 year. Otherwise, you'll have to pay taxes. So year after year, small business owners make decisions in their businesses based on intentional lack of profitability.

Now, forrepparttar 103464 majority of small business owners, whatrepparttar 103465 IRS considers to be profit is in actuality your paycheck. Are you working to lower your paycheck? Would you put up with that from an employer? By putting up with it from your own business, you condemn yourself to a life of poverty just to avoid having to pay taxes.

I won't tell you that writing checks torepparttar 103466 IRS is my favorite thing to do and I make sure I take every legal deduction I can, but if I'm paying taxes, it means I'm making money. I like making money. The bottom line is this: If you're paying taxes, it means your business is making money. Go out and make more! Don't letrepparttar 103467 thought of taxes hold you back. Think about it this way, even if you're paying fifty cents of every dollar torepparttar 103468 government, that's fifty cents more in your own pocket. That's a good thing!

A word of caution: don't boost your earnings and spend it all. Make sure you plan ahead forrepparttar 103469 tax bill!



Caroline Jordan, MBA is a small business consultant and author of Mastering Cash Flow: A How-To Guide for Solving Small Business Cash Flow Problems. For more information visit www.TheJordanResult.com/mastering.html .To get in touch, call Caroline at(207) 583-2630 or send an email to TheJordanResult@adelphia.net.




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