Are you Quitting Before you Win?

Written by Michael Smith


Continued from page 1

We all have a dream of something we want to accomplish. A desire to be successful. Unfortunately people that fail do it to themselves. They get overwhelmed and don't stop, take a deep breath and ask for help. It is out there everywhere.

Yup, there is a lot of crap onrepparttar Internet, but there is a lot of good help, a lot of it free. If you are feeling overwhelmed, lost and don't know where to turn, stop, don't quit! You might be just a question away from being a winner. A lot ofrepparttar 121469 successful folks are very willing to share their knowledge with you; even take you byrepparttar 121470 hand and show you how.

Our E-Business Tutor Message Board is a prime example. We recently put it up forrepparttar 121471 purpose of sharing our knowledge with anyone asking for help. Guess what? Very few are asking questions! Isn't that amazing? The reason is simple. They are afraid of being embarrassed by asking a stupid question. Wake up! The only stupid question isrepparttar 121472 one that is not asked. Come on, ask! http://pub57.ezboard.com/fputercentralfrm2

The choice is yours. Are you quitting before you Win? are you making excuses to fail? You don't have to.

Happy Marketing, Mike and Gail

Your Internet Friend, Mike Smith, of CM/YMTC, http://cmymtc.com, is an experienced site designer, writer, and master in Ebook and Ezine creation and marketing, and ALWAYS willing to answer YOUR questions. You may write him at mentor@makemoneyhowto.com, or visit the new CMYMTC Bulletin Board, http://cmymtc.com/wboard/bulletin.htm


Choosing Tactics for Your Web Site Marketing Plan

Written by Bobette Kyle


Continued from page 1

The positioning process involves first understandingrepparttar needs and wants of your target audience. You should also knowrepparttar 121468 positioning strategies of your competitors and have a thorough knowledge of your own product’s features. Armed with that information, you can better develop tactics that will most closely fit your positioning.

Another factor to keep in mind is your online positioning will be tightly interwoven with your off-line positioning. Because your business and products are a reality in bothrepparttar 121469 physical and virtual worlds, your positioning should be consistent across both. Accordingly, your marketing tactics should be consistent as well.

~~~~~~~~~~~~~~~~~~~~~~~~ The Four P's - Price, Product, Place, and Promotion ~~~~~~~~~~~~~~~~~~~~~~~~

Too often, we tend to focus on "promotion" torepparttar 121470 detriment ofrepparttar 121471 other marketing mix elements. When choosing tactics for your Web site marketing plan, consider *each* ofrepparttar 121472 four P's in your marketing mix - price, product, place (distribution), and promotion. You are likely to findrepparttar 121473 results much better than if you include promotions alone.

The opportunities for incorporating all four P's into your plan are numerous. You may find, after studyingrepparttar 121474 competition, that increasing or decreasing your price is likely to result in better profits for your business. Perhaps there is a distribution channel (electronic delivery or mailorder, for example) you haven't fully integrated into your business. With respect to products, developing a new product or giving an existing product a facelift may be an effective business-building tactic.

By consideringrepparttar 121475 Four P's, your target audience(s), and positioning, you can be better prepared to choose effective tactics for your Web site marketing plan. Once your tactics are chosen, you are ready to begin implementing and evaluating results.

~~~~~~~~~~~~~~~~~~~~~~~~ Other Articles in this Series ~~~~~~~~~~~~~~~~~~~~~~~~

Inrepparttar 121476 first three article of this series, I discussedrepparttar 121477 marketing plan in general, then developing Web site objectives, and thirdly, developing strategies to support your objectives. This,repparttar 121478 final article is devoted to choosing tactics for your plan.

Part One: "Developing a Web Site Marketing Plan" Part Two: "Your Web Site's Objectives" Part Three: "Strategies for Your Web Site Marketing Plan"

Bobette Kyle has over 10 years experience in marketing, brand management, and general management. The four part Web site marketing plan series is based on her book "How Much For Just the Spider? Strategic Web Site Marketing for Small- Budget Businesses". The book presents a unique five-step process to marketing plan development. http://www.WebSiteMarketingPlan.com/sr.htm


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