We all have a dream of something we want to accomplish. A desire to be successful. Unfortunately people that fail do it to themselves. They get overwhelmed and don't stop, take a deep breath and ask for help. It is out there everywhere.

Yup, there is a lot of crap on Internet, but there is a lot of good help, a lot of it free. If you are feeling overwhelmed, lost and don't know where to turn, stop, don't quit! You might be just a question away from being a winner. A lot of successful folks are very willing to share their knowledge with you; even take you by hand and show you how.

Our E-Business Tutor Message Board is a prime example. We recently put it up for purpose of sharing our knowledge with anyone asking for help. Guess what? Very few are asking questions! Isn't that amazing? The reason is simple. They are afraid of being embarrassed by asking a stupid question. Wake up! The only stupid question is one that is not asked. Come on, ask! http://pub57.ezboard.com/fputercentralfrm2

The choice is yours. Are you quitting before you Win? are you making excuses to fail? You don't have to.

Happy Marketing, Mike and Gail

The positioning process involves first understanding needs and wants of your target audience. You should also know positioning strategies of your competitors and have a thorough knowledge of your own product’s features. Armed with that information, you can better develop tactics that will most closely fit your positioning.

Another factor to keep in mind is your online positioning will be tightly interwoven with your off-line positioning. Because your business and products are a reality in both physical and virtual worlds, your positioning should be consistent across both. Accordingly, your marketing tactics should be consistent as well.

~~~~~~~~~~~~~~~~~~~~~~~~ The Four P's - Price, Product, Place, and Promotion ~~~~~~~~~~~~~~~~~~~~~~~~

Too often, we tend to focus on "promotion" to detriment of other marketing mix elements. When choosing tactics for your Web site marketing plan, consider *each* of four P's in your marketing mix - price, product, place (distribution), and promotion. You are likely to find results much better than if you include promotions alone.

The opportunities for incorporating all four P's into your plan are numerous. You may find, after studying competition, that increasing or decreasing your price is likely to result in better profits for your business. Perhaps there is a distribution channel (electronic delivery or mailorder, for example) you haven't fully integrated into your business. With respect to products, developing a new product or giving an existing product a facelift may be an effective business-building tactic.

By considering Four P's, your target audience(s), and positioning, you can be better prepared to choose effective tactics for your Web site marketing plan. Once your tactics are chosen, you are ready to begin implementing and evaluating results.

~~~~~~~~~~~~~~~~~~~~~~~~ Other Articles in this Series ~~~~~~~~~~~~~~~~~~~~~~~~

In first three article of this series, I discussed marketing plan in general, then developing Web site objectives, and thirdly, developing strategies to support your objectives. This, final article is devoted to choosing tactics for your plan.

Part One: "Developing a Web Site Marketing Plan" Part Two: "Your Web Site's Objectives" Part Three: "Strategies for Your Web Site Marketing Plan"