If you always give away service, you will never grow your business. To grow your business, you must always be thinking ahead for ways you can improve your service and increase your profits.

I don't claim to be a fighter and am not seeking bouts. I'm also not seeking new clients. Especially clients who want to break my nose to prove they are better than me.

When you reach out to anyone, keep in mind that no one likes to be told they are inferior. It is not a good way to win friends and influence people. In fact, it's not a good way to do much of anything.

I think lesson here is that we all have egos. The better way to approach people is to put your ego under theirs.

In other words, be willing to lower your status. Don't flaunt your stuff. Instead, show your weakness and ask for help.

This nervy fighter might have done better by offering to teach me his new method, not offering to embarrass me with it.

This works in your marketing, too.

Rather than boast that you or your business is greatest, focus on how you or your business can make your customer or client greatest.

See difference?

This redirection of focus can trigger a true transformation in your sales.

Take heed.

See you in ring.

Dr. Joe Vitale is the author of way too many books to list here. His latest title is "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out." Register for his monthly complimentary ezine at http://www.mrfire.com His Executive Mentoring Program is described at http://www.joe-vitale-executive-mentoring.com/info.html