Putting your company name and a photo of your building there is about like using prime beachfront property for a landfill. Yes, it has to go somewhere. So put it in back, where people who are looking for it can find it, but leave spotlight to more glamorous tenants.

Start of with an attention-grabbing, benefit laden headline, and a graphic that supports it. Perhaps offer a few bullet points that expand headline benefit, or introduce a few secondary ones. A line or two of copy at most and you’re off to a good start.

While you should strive for a conversational tone, make sure there are no spelling or glaring grammatical mistakes. It’s a fine line to walk, but you want to sound like you’re having a conversation without sounding like you don’t know language.

Focus on your customer, connect with her heart, and make most of your valuable real estate. Then, your brochures will be worth more than paper they’re printed on. They’ll be worth their weight in gold.

Tip 6: You can make your sales message more effective by presenting everything in terms of benefit it provides to customers. For example, don't just list testimonials from satisfied customers. Point out that those testimonials prove you have an established history of delivering what you promise.

Tip 7: Include a Questions and Answers page on your web site with answers to frequently asked questions. It enables prospective customers to get instant answers to their questions ...and reduces number of questions you have to answer yourself.

Plus One More... A Bonus Tip: Avoid making any sales claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes sale. Reduce any bold claims to a more believable level.

Each of these marketing tips reveals a simple, proven tactic you can use to boost your sales and profits quickly. All 7 are easy to use ...and have proven highly effective for any type of business.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV