Returns will also be a factor if you "push" your customers into buying. Infomercials also work this way. "Buy within next 10 minutes and you'll not only get this, but this and this, too!" Buy today and you'll get this special price only available today." When I have a sale on my site, I put end date on it, so you know for sure it's a true sale and not a "push" to get you to buy today. Some sites say, "Buy today. Sales ends today." And they give a date, but if you bookmark it and go back tomorrow, you will see that sale ends tomorrow. That's what a good software program will do for you. Just remember, if it's good, it will still be there tomorrow. Spend some time checking it out. Talk to others who have used it.

When you are honest with your customers, they will appreciate it and learn that you are a person of your word. My Dad once said to me, "Your word is most important thing you have. Never promise anything you can't deliver." Advertising is same thing. Never promise anything you can't deliver. Let your product sell for you. You can get them to your site without hyping them: try different ads until you get one that is getting results; buy guaranteed visitors; advertise in different places. Then let your site sell for you. Don't hype your potential customers - be a passive advertiser.

In order to be successful in any venture, whether online or off, you must decide which one particular thing is going to be your MAIN focus. Then you must delegate at least 75% of your working hours to this one thing.

And make that clear to yourself and others by advertising that ONE thing when you send out email advertising or when doing ezine advertising. Don't fill you emails with 10 different offers. People don't take you seriously when you do that. Think about it - you send out an ad entitling it "The Best Offer Around", or something to that effect. Then you go into how this business is your answer - what you have been looking for, etc. The person reading it is beginning to believe maybe this is worth looking at. Then all of a sudden they see 10 other things you are involved in. What's their next thought? "Well, if that was so good, why do they need to be in 10 other things?" You have just lost an interested, potential customer!

As an example, when you see an ad on TV from a local business, you will notice that they don't try to tell you EVERYTHING they sell in that ad. They give you what they believe to be their best product or product that's on sale. They hope when you get in store you will see other things you are looking for or that interest you, which would be another good reason for you to have your own site where you can show them your other offers when they get there.

Now, STAY FOCUSED ON YOUR MAIN BUSINESS and you will find yourself being more successful in a short period of time.