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STEP 6. For those ezines which give you a one-off ad, it's time to re-assess their value to you. If you don't find content useful or interesting, you should unsubscribe rather than let it clog up your 'free_ezine_ads' folder.
Remember, though, if ad in that ezine drew a good response from its readers, you can always check out their advertising rates and see if it's worth paying a few dollars to place your ad again (or, if you're sneaky, you could try re-subscribing at a later date and doing it again, making some changes to disguise your wicked deception:-)
STEP 7. For those ezines that allow free ads on a regular basis, make a list of all submission deadlines and make it part of your regular marketing routine to check that list and see if you're due to place an ad.
Finally, as you continue placing regular ads with those ezines, be sure to continue measuring their effectiveness. In many cases you'll appear in middle of 20 other ads, so it may not bring in much of a response rate.
Likewise, response rate from each ezine is likely to drop off over time -- especially if you don't vary your ads.
Decide for yourself whether it's worth your while continuing and be sure to try out different ads to see which ones work best with that readership.
And there you have it, a pretty straightforward approach to keeping on top of things when it comes to free ezine advertising.
Michael Hopkins is owner of BizzyDays eBook Publications. Visit now to download original ebooks for FREE at: http://www.bizzydays.com This article first appeared in Michael's newsletter 'Ebook Times'. To subscribe visit: http://www.bizzydays.com/free_newsletter.htm