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If you're not sure how to write a press release, check out http://www.InternetWriters.com for their free press release builder. There are also examples of what a press release should look like. If you're still wary of world of press releases, find a service to write one for you professionally.
Individual biographies should be focused on those people that would most likely be interviewed by media as a resource for articles. Include their full name, job title, responsibilities, and some personal information, such as their educational background, about their families, and certain accomplishments.
Large, black and white photos of these individuals should be included, along with photos of products, facilities, or anything else that might be of interest to media. Typed captions should be affixed to back with a non damaging adhesive.
Including archive articles in your media kit shows that press has found you newsworthy before, and also gives them a good example of how they could base their own article. Any other literature you include should be very important, and not too intimidating. Many editors avoid media kits that are too full of information, or too heavy.
Public relations can sometimes depend on how well your media kit is put together. If you send off your initial press release and an editor requests additonal information, you should get your media kit to them immediately, in order to help them meet their deadlines. Also, if information they need is not in your media kit, they might decide to pass story up all together. Having a media kit is probably not going to be life or death or your business, but it will save a lot of time when you're dealing with media people.
Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's http://FullServicePR.com , a site specializing in affordable publicity services. Reach Ana at mailto:email@example.com or 801-328-9006.