3. Swap Ezine Ads for Articles

Instead of swapping ezine ads why not feature another editors article in your ezine and they feature your ezine ad in their ezine. Both sides benefit.

What about receiving money for running ezine ads in your ezine?

Once you get to 1,000 subscribers you can start to run paid ezine ads. But don't run any more than 3 per issue. You do not want to clutter your ezine with a whole lot of ads.

Rates vary tremendously but let's assume you negotiate a deal of $10 per thousand subscribers for each ezine ad. You run 3 ads per ezine.

If your ezine was a weekly publication then that is an extra $30 per week, or $1,560 per year. A nice little extra earner.

When you get to 2,000 subscribers this would be over $3,000 per year. Can you see potential here?

So if you've never tried ezine classified ads, then give them a shot. Compared to online classified ads they are more focussed and have been proven by independent studies to get a higher response rate.

If you're not sure how to write a press release, check out http://www.InternetWriters.com for their free press release builder. There are also examples of what a press release should look like. If you're still wary of world of press releases, find a service to write one for you professionally.

Individual biographies should be focused on those people that would most likely be interviewed by media as a resource for articles. Include their full name, job title, responsibilities, and some personal information, such as their educational background, about their families, and certain accomplishments.

Large, black and white photos of these individuals should be included, along with photos of products, facilities, or anything else that might be of interest to media. Typed captions should be affixed to back with a non damaging adhesive.

Including archive articles in your media kit shows that press has found you newsworthy before, and also gives them a good example of how they could base their own article. Any other literature you include should be very important, and not too intimidating. Many editors avoid media kits that are too full of information, or too heavy.

Public relations can sometimes depend on how well your media kit is put together. If you send off your initial press release and an editor requests additonal information, you should get your media kit to them immediately, in order to help them meet their deadlines. Also, if information they need is not in your media kit, they might decide to pass story up all together. Having a media kit is probably not going to be life or death or your business, but it will save a lot of time when you're dealing with media people.