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The amount spent on e-mail marketing has risen from $97 million in 1999 to almost $1.1 billion in 2000, according to emarketer, with future spending set to increase. This will rise to over $4.5 billion by 2003, emarketer predicts.
With proliferation of e-mail messages in today’s society and cluttered condition of inboxes, it’s a greater challenge to get e-mails opened and actioned. To meet this challenge make e-mails: · Precise, clear and simple · Customer-focused · Timely · Personal · Contain information of value · Well targeted · Urgent · Innovative
Other solutions that enhance an e-mail’s chance of getting read have recently sprung up, including rich media applications. For example, video e-mail is perfect for those who aren’t great copywriters but communicate well when they talk or present something.
Rich Media E-mail Solutions Text can cause misunderstanding and can be ambiguous, and at same time ‘everybody sends text e-mails, they’re boring’. Using audio or video e-mails is a surefire way to rid e-mails of ambiguity. There are several programs available, here are just a few:
elive2u™ is easy to use live real time video email http://www.elive2u.co.uk .
The elive2u™ software enables user to transmit live streaming audio/video to private email accounts, whichs provides user with totally confidential and private Internet transmission and it’s inexpensive too.
Another company, Emblaze, have licensed Microsoft’s Windows Media Audio and Video Format using their Emblaze™ based solution for video over wireless 2.5G and 3G networks, mobile phones and other low-resource handheld devices. http://www.imagemind.com/. Video Express sends both personal streaming video and audio, therefore not requiring attachments. Your recipient does not have to wait to play your multimedia e-mail because there is no file attachment and they will only need Windows Media Player. All you need is your sound card for voice messages and any Windows compliant video capture board to record video.
Mailround is an innovative email branding service which sends out all outgoing email with company brand www.mailround.com. While http://www.cyberavsolutions.com/products.htm have another video e-mail solution:
VideoLink Mail 2.0 can send both audio and video. It works with any email software that lets you attach a file and also works well with most cameras and video capture cards. The recipient needs no special software to play video, because player is embedded in video.
Videoshare at www.videoshare.com offer a free downloadable software application that enables users to send streaming video via email, greeting cards and embed video on web pages.
There’s plenty to choose from, so why opt for Rich Media?
1. It Gets Attention! If executed properly, return on a rich media email campaign can be much higher than a regular plain text or html campaign.
2. Not only is this a novel way to receive e-mail. It provides its readers with a lot more stimuli and information about product or service, enhancing their chances of buying.
3. Less effort is required to view a video e-mail than to open a text e-mail, click on a link and browse a site.
Whatever you decide, before embarking on a rich media email campaign do your homework. Think about capabilities of your list, your message, your target audience, costs involved and plan your campaign very thoroughly. And always keep abreast of new technologies. So where will e-mail be in another 30 years? I wonder…
Cheryl Rickman is author of, 111 winning ways to promote your website successfully. and the founder of http://www.webcritique.co.uk where she offers website appraisals, personalised web promotion plans and press releases, plus web page writing, editing and proofreading services.