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"Pepsi: choice of a new generation"
Two similar products, each trying to get YOUR attention! Each company has positioned their product in your mind. Each product is famous and recognized by a short simple statement.
Everyday, you see advertisers telling us that their product or service is
BEST! No One Beats our Deals! Best Offer! Best Guarantee! Fastest Delivery! Well, we know who are
Best! But everyone can not be
best, someone has to be next to best or mediocre or even
worst, but they don't seem to be advertising.
A Pizza restaurant chain started a few years ago, and they positioned themselves in
eye of
public as "Second Best... so we have to work harder". I remember seeing a web site that said "We are
worst, but with your help we will improve", another "Our product stinks but our service is impeccable". I was so intrigued by their statements that I had to look at their web sites. And I purchased from these companies. They were honest and had a sense of humor.
Not everyone can be
BEST, someone has to be second, third and so on.
Look at your competition and rank your product or service against them. Maybe you have
UGLIEST web site, but you DELIVER! Possibly you have a SUCKY product, so you give lots of EXTRA FREEBIES. Position your product behind your competition. Position yourself honestly and with humor and your web site could soon see it's "fifteen minutes of fame".
Capitalize on your unique marketing position, include your position statement in your advertising, your search engine submissions, in your email signatures. Make your MARK on
Net with a unique positioning statement. Let 'em know that you ain't
best, but you have
guts to work yer way up!
So, where does your product or service rank among your competition?

Dustin Rhodes "the Internet Cowboy" has authored several Internet Marketing ebooks, his articles have been published in numerous newsletters and magazines; and publishes the weekly business ezine: Intelligent eMarketing Digest. For online marketing and promotion information visit: http://www.IntelligenteMarketing.com