-Address each potential objection in your copy and an FAQ area

-Do “I and We” test (If you have I in your copy more than half of times you use "you and your"…you need to re-write your copy)

-Show testimonials and case studies of people that have achieved positive results

Mistake #3 – Confusing Navigational Instructions

The cyberworld is impatient and unforgiving. If a visitor lands on your site and gets confused, she is only a mouse click away from another site. Providing good navigation on your website is a must if you want to convert your visitors into customers. Here is a 3 step formula for developing a good navigational scheme for your site:

-Determine your “most wanted response” (MWR)

-Provide a pathway to your MWR

-Provide a closing page i.e. an irresistible offer

Mistake #4 – No use of compelling headlines and sub-headlines

It is said that 80% of success of a direct mail letter is attributed to its headline. It is no different with website copy. The Web has brought us universal access to photos and graphics but in end, it’s copy that sells…period. The trick to getting your visitors to read your copy is to use dynamic, attention-getting headlines and sub-headlines.

The sole purpose of your headline should be to make sure your visitor wants to continue reading text below it. Each and every page of your website should start with a headline.

Mistake #5 – Dull, Mind-Numbing Content

Many web developers just don’t know how to write web copy. Most small business sites provide copy that is boring and useless. The site is about what small business does and NOT what problem your services solve for customer.

Here are some suggestions to liven up your web copy:

-Include stories of real people

-Use case studies

-Use surveys, studies, charts, graphs and evidence

-Use thumbnail photo galleries…make sure they are thumbnail and not

full size…a slow loading site is a no-no!

While this list doesn’t cover all of possible website mistakes, it does describe some of most expensive, destructive and most common made by many online business owners. Just by following suggestions above, you will find that your website visitors will land on your site and feel free to stay awhile and browse around. Thus, beginning process of converting a visitor into a customer. ====================================================

Irene Brooks is Founder of 3-D Success Partners, and editor of 3-D Success Newsletter. To get your free lifetime subscription go to http://www.3-DSuccessCoach.com

When I started developing a home based business, making a good income was obviously an objective, but I also had other sub-objectives. One of most important things was to have nearly total time flexibility (I mean, if I was willing to continue to wear 9-5 Mon-Fri collar I could just have just stayed in previously "traditional" work force).

Time flexibility was (and still is) a "biggie" for me. Many people working at home have same need for various reasons. For work at home moms, a home business can be a real godsend to accommodate hectic time pressures, particularly when kids are quite young and mom is also spelled "transportation". In my own particular case, reason is not quite so noble...I just want (need?) to be able to pick up my fly rod and go fishing at a moments notice (sometimes I'll be gone for a week or two at a time, but now business has enough momentum that it keeps on operating just as well as if I were here tending to it on a daily basis).

Bear in mind, I am only able do breakaway thing now that I have put in all up-front time and effort and now have developed enough kinetic energy in my home-based Internet business to be able to enjoy fruits of my labor.