Are you only person working your business at this time? If anything were to happen to you, for example, if you were to become sick and unable to work for a month, would your business operations come to a grinding halt and would your cash flow be brought to a standstill?

Do you arrange your own appointments, handle your own e-mail, do your own word processing, create your own marketing materials, keep your own financial records, manage your own web site, provide customer service and enter all prospect and client data into your database? Do you package, label and ship your own products?

If you answered yes to several of these questions, you may want to take some time to sit back and think about what these responsibilities are costing you, particularly if you are still working full-time while trying to get a business off ground.

If you have been in business for several years and if you are still performing all functions within your business, how might this be holding you back? Are you working a 40-50-60-hour week, seeing little of your loved ones, feeling exhausted, and neglecting your health and nutritional needs? Is fun no longer there?

Evaluate your current situation and determine whether you are running your business or whether it is running you. If you are being run by your business, consider options of automating, delegating, bartering, leveraging and creating multiple streams of income.

When thinking long term, how do you see your business serving you? What kind of results do you want to create?

If your current activities are not moving you towards these results at an optimum pace, change your actions so you can free yourself up to do what is necessary to move you in that direction in most advantageous way possible.

That’s what burger king did to Mac. They study Mac strength and choose stark opposite approach.

“Have it your way”.

Burger king advertisement exclaimed at Mac and attracted customer who prefer to choose their own way to eat their hamburger from their very own plate. “Have it your way” was a clear differentiator between two chains. Also effect was, Mac was squeezed. They can’t afford to tamper their hard earned, finely turned system in order to match Burger king. At least not so early.

That where guerrilla wins battle- when competition is not prepare and unable to turn around and defend itself.