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Well...we ain't gonna be mugged anymore...we're revolting! And so should you!
Now, before anybody accuses us of being Luddites, be it known that we are among most vocal about using new technology and methods. The problem is, some - perhaps many - of those who are introducing and using all this new stuff suffer from a delusion: many of them think that rules of engagement have changed!
Pardon me...as Ripley said to bored board in boardroom...but has IQ suddenly dropped around here?
Yes, technology of communication and business is changing rapidly, but reasons people buy products are not changing...period. With all major technology changes throughout history - writing, printing, telephone, radio, TV etc - it gets progressively easier to be separated from your money, that's all. But reasons you buy stay same; giving up a lot of personal information is not one of those reasons!
E-Commerce and e-tailing suggest possibility of still easier buying (and, just quietly, still easier separation from your money, as you know)...but, why should we be mugged first, if at all? When was last time you were personal-data-mugged at your bricks-and-mortar shopping mall or wherever?
Of course, you can choose to be mugged...but, maybe you live in LA or New York City? Jaaarst kiddin', OK! ;-)
On web, there is absolutely no need for web-muggers to gobsmack you with demands for personal information before you buy their product or get information about affiliate program or MLM program (the worst offenders, in our opinion) or whatever! Sheesh!
Don't be mugged (and don't be a mug!). Make a difference...tell 'em you're revolting!
Better yet...tell 'em they're revolting! And then go to competition. :-))
Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:firstname.lastname@example.org . Copyright 2001, Online-Wealth. All rights reserved.