Well...we ain't gonna be mugged anymore...we're revolting! And so should you!

Now, before anybody accuses us of being Luddites, be it known that we are among most vocal about using new technology and methods. The problem is, some - perhaps many - of those who are introducing and using all this new stuff suffer from a delusion: many of them think that rules of engagement have changed!

Pardon me...as Ripley said to bored board in boardroom...but has IQ suddenly dropped around here?

Yes, technology of communication and business is changing rapidly, but reasons people buy products are not changing...period. With all major technology changes throughout history - writing, printing, telephone, radio, TV etc - it gets progressively easier to be separated from your money, that's all. But reasons you buy stay same; giving up a lot of personal information is not one of those reasons!

E-Commerce and e-tailing suggest possibility of still easier buying (and, just quietly, still easier separation from your money, as you know)...but, why should we be mugged first, if at all? When was last time you were personal-data-mugged at your bricks-and-mortar shopping mall or wherever?

Of course, you can choose to be mugged...but, maybe you live in LA or New York City? Jaaarst kiddin', OK! ;-)

On web, there is absolutely no need for web-muggers to gobsmack you with demands for personal information before you buy their product or get information about affiliate program or MLM program (the worst offenders, in our opinion) or whatever! Sheesh!

Don't be mugged (and don't be a mug!). Make a difference...tell 'em you're revolting!

Better yet...tell 'em they're revolting! And then go to competition. :-))

Resource planning. List all resources you'll need to develop idea into reality. Visualize its completion. How will you get there? Using answers to questions you asked in definition phase above, set a timeline and a strategy for implementation and put this plan into an outline format or a project planning software tool. Or do another brainstorming session.

Will It Fly?

How will you know your idea planning has been successful? From work you did in building phase above, you should have enough information to come up with following:

A value proposition. What benefit will your idea bring to your potential customers? To your company?

A format description. Just by pulling together basic structure of your idea, you'll be able to consolidate it into a format that describes idea in detail.

A promotion strategy. Your previous work will help you identify steps you need to take to promote your idea, and you can brainstorm strategies that will do best job. This part takes thought, research and focus.

Remember, right around time you have an idea, someone else will have same one. Who will be first to develop it -- and sell it?