In order to write a true haiku poem, it must consist of three lines with five syllables in first, seven in second while third and line consists of again five syllables. The poem must also be somehow related to nature, while using few words and expressing great emotion.

An example of haiku is:

"Darkness" Blackened evening sky Moon shifting across darkness Waiting for sun

Even just adding word "how" in front of a headline gives it an additional appeal. Compare these 2 examples:

#1 A strange accident saved me from baldness

#2 How a strange accident saved me from baldness

Which one is more compelling? I think you'll agree #2 does trick. And that one is a winning headline used over and over.

Okay, but maybe tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before 'how to'

Here's HOW TO...

Discover HOW TO...

If you think a 12% annual return on your money is good, here's HOW TO set your sights on 100% or more

All new course reveals HOW TO use Pop-Ups to double your opt-in rate, explode your sales, and squeeze up to 300% more revenue out of each visitor to your Web site! (Jonathan Mizel)

I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free...and I'll pay you $25 for wasting your time! (Jeff Paul)

Ohio man discovers secret of HOW TO escape American Rat Race

Or if you still want to change it up a little - just use "How you...." or "How I..." like these winning examples:

HOW I earn my living in 4 hours a day

HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week.... Have A Top Income AND A Life..... And NEVER Have To Make A Call You Dread Or Waste Your Time With Unrealistic Sellers Or Insincere Buyers, Ever Again (Craig Proctor)

I think you'll agree for getting most bang for your buck - "how to" headlines are way to go.

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