Continued from page 1
-Financial Planner
-Bookkeeper
-Keep excellent records
-Keep all receipts
-Advertising
THINGS YOU WILL NEED IF YOU WANT TO STAY COMPETATIVE
-Business license
-Incorporate
-Bookkeeper
-Financial planner
-Marketing material
-Business cards
-Letterhead
-Envelopes
-Folders
-Letters of referral
-Bio sheet
-Product or service sheet
-Web site
PROFESSIONAL ORGANIZATIONS
-Which ones are most beneficial for you to join? To get
biggest benefit from any organizations you need to get involved. Use
monthly meetings to network.
-Dues and fees. How much are
annual dues and cost for monthly meetings?. Figure that in your budget.
-Conventions. Are there any conventions you need to go to? What is
time and cost investment? Talk to others who have gone to find out if it will be worth
investment.
-Network. Most of your business will come from referrals.
QUALIFYING THE BUYER
-Who is my customer?
-Do they have a budget for my product or service their budget?
-Do I want to work with them?
PAPERWORK
-Invoices
-Contracts
-Service agreements
-Letters
MANAGE PROFESSIONAL IMAGE
-Responding to requests by providing what
customer needs. If you are not
person for
job, who can you refer (that’s why networking is so important)
-Follow-up. Do your follow-up in a timely fashion
-Develop a good relationship with
client
-Return calls as soon as possible
-Send information in a timely fashion
-Priority mail is often less expensive than first class. And it can be more impressive to your client.
-Keep in touch after
fact. A mistake a lot of people make in doing business is they do a job for a client and then seem to forget
client. It is easier to get repeat business than it is to find new business, and yet, so often business owners and salespeople (which is what you are if you own a business) will look for
new customer and forget about their existing clientele.

Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s’s FREE eBook about how to gain visibility on the Internet with Street Smarts Internet Marketing at http://www.streetsmartsmarketing.com/free-ebook.htm