Are You Ready To Make A Difference?

Written by John Colanzi

Continued from page 1

You're first goal isn't to "get rich quick." More money has been lost onrepparttar Internet trying to "get rich quick," than you can shake a stick at.

Your first goal should be to make a solid income to cover your basic needs. Free yourself fromrepparttar 117766 boss,repparttar 117767 commute back and forth to work.

Develop a solid income that will cover your basic needs. Once you've done that you'll free up your creativity.

As your business grows and your confidence expands, you'll be in a position to begin helping others on their road to freedom.

You can make a difference, but first you must start with yourself.

Are you ready?

You can make a difference.

Wishing You Success, John Colanzi Street Smart Marketing

John publishes the "Street Smart Marketing" newsletter. To subscribe Discover A New program that Reveals Closely Guarded "Insider" secrets and strategies for Traffic Generation and Promotion. Visit:

Making A Small Store Go

Written by Kevin Nunley

Continued from page 1

Quality. As you can quickly see, you get better quality when you don't rush your marketing. A top writer can take several weeks to write your sales letter. We've worked 7 days a week to improverepparttar speed for good writing, but long copy can take a professional writer several days of full-time work to complete. Many expert designers like to flesh out several versions of your ad, web site look, or logo before deciding onrepparttar 117765 best. That, too, takes time.

Price. Planning your marketing well in advance can save you lots of money. Let's say you started planning this year's ad plan way back in October of last year. Today you would be taking full advantage of advance ad buys, slack times for media, maybe be in line to get cheap regional or remnant space in national magazines.

More than anything else, planning your marketing well in advance will help you avoid knee-jerk moves. Most marketing efforts fail becauserepparttar 117766 owner pullsrepparttar 117767 plug too soon and starts a new plan. Insisting on taking your time will make your marketing more consistent and effective.

Once you've marketed your way intorepparttar 117768 hearts of your customers, a great tactic is to find a way to keep them coming back. A great restarant downrepparttar 117769 street from me devised a great plan during this past holiday season:

When I went torepparttar 117770 cash register to pay my tabrepparttar 117771 waiter handed me a $15 gift certificate. "That's a gift to thank you for coming in each week," he said. How can this struggling restaurant afford to give away gift certificates?

I noticed a big pile of these gift certificates next torepparttar 117772 cash register. Obviously they were handing these freebies out to all their customers.

It's a very smart move. While $15 is a nice amount, my tab always comes to more. I'm sure that isrepparttar 117773 case for almost all their customers. Duringrepparttar 117774 cold, dark months of January and February when others restaurants have lots of empty tables, this little restaurant is packed with customers returning with their gift certificates. The amount deducted from each tab is considered a small price for havingrepparttar 117775 place filled during otherwise slow months.

Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

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