Are You Marketing Backwards

Written by Charlie Cook


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Think about it. When you pick uprepparttar ph0ne or encounter a friend, what’s one ofrepparttar 120334 first things you say? Do you launch into a monologue about yourself? Most people usually startrepparttar 120335 conversation with a friendly questions or two and then find a topic of mutual interest. If you have information your friend is interested in, you share it.

I frequently get calls from people who say they hate marketing. Why? Trying to convince people to buy feels pushy.

An alternative that is more effective - and more fun - is to focus instead on giving people what they want. Get your prospect’s attention by leading with a question or statement that succinctly gets them thinking about how you can solve a problem they have. This is your marketing message or elevator speech, not your salës pitch. Once you have their interest, give them something they want in order to prompt them to contact you. This could be a short report or article.

Does your marketing approach give people what they want? Does it help start a conversation and a relationship?

Once a prospect gives you their contact information, go to work and make good on their trust by showing an interest in their needs and giving them a steady stream of useful tips. The more you give your prospects,repparttar 120336 stronger your relationship will be.

Rowing a boat backwards is hard work and won’t get you very far. There is just too much resistance. To attract more clients and grow your business stop marketing backwards and pushing against high levels of resistance. Give your prospects what they want, build relationships and you’ll find more prospects buyingrepparttar 120337 solutions you provide.

2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Frëe Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com


Customer Excellence Returns to Web Site Hosting!

Written by Robin Nobles


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I recently hadrepparttar pleasure of being introduced to Combustion Hosting Company, and to say I was impressed is a vast understatement.

Here are some things that struck me as unbelievable. Whenrepparttar 120333 phone rings, whoever answersrepparttar 120334 phone is required to stand up to answer it and talk. After all,repparttar 120335 sheer act of standing up requires that they're alert and are listening to your problems and concerns. And, you actually speak to a "real" person!

With Combustion, if you have a problem, they don't just "tell" you how to solve it, they solve it for you! Also, their services certainly aren't limited to "hosting." They can set you up with an account to where you can accessrepparttar 120336 Internet through local access numbers no matter where you travel.

Their prices are extremely reasonable -- much better than I had been paying previously. Plus,repparttar 120337 "extras" I've received by going with Combustion are amazing.

Butrepparttar 120338 one thing that makes Combustion shine over most Web hosting companies is their devotion to providing good customer service, and this is an area in which they truly excel.

So, if you're inrepparttar 120339 market for a new Web site, or if you aren't pleased with your current host, consider Combustion Hosting. It will be one ofrepparttar 120340 smartest moves you could ever make for your Web site. http://www.combustionhosting.com/moreinfo

If you want further proof as torepparttar 120341 benefits of using Combustion, read: this article.

Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru http://www.searchengineworkshops.com in locations across the globe as well as online courses at http://www.onlinewebtraining.com/. Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," at http://www.wordtracker-magic.com (which offers great tips for helping you learn how to focus on your target audience.)


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