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Before you commit to selling a product, you've got to take a good hard look at how you will go about doing it. Consider following:
*Do I already have contacts that will be interested in this? *Can I establish a routine that will bring my product before new people consistently enough to make a profit? *What methods will work to market this product?
Then consider specifics of each marketing method. For instance with search engines, how popular are keywords that will lead to your product? How much competition do those key words have?
As another example, is there enough information surrounding your product to allow you to market it by publishing a weekly ezine?
4. IDENTIFY NECESSARY MARKETING ELEMENTS
Not everyone has what it takes to market each and every product available online.
Consider your product. Is it a single purchase item or one that same customer will buy over and over? Is it a low price item or on high end? Are you selling just one product or an entire group of them?
Some products can be sold 'instantly' while others require more follow up. Do you have tools for following up with potential customers? Do you have what it takes to lead someone from a single purchase to becoming a repeat customer or to considering other products? What will all this entail?
You've got to be honest in whether or not tactics that you decide will be effective for marketing a product are ones you are comfortable -- and knowledgeable enough -- in doing.
5. IDENTIFY YOUR FINANCIAL INPUT AND BUDGET
Here's one that's stopped a lot of us from succeeding. Any business is going to take some investment. Consider what you'll have to put into your business BEFORE you start.
I'm not only talking about what it costs to get involved, but what it will cost you to get product for yourself, and what it will take as far as advertising.
This, of course, all depends on how you answered questions above. However, don't overlook this step. NEVER assume that you'll have immediate sales that will cover your future expenses, either -- ESPECIALLY if you are borrowing money to get started.
You've got to plan for unexpected and have what it takes to keep your business going until it can support itself.
IN CONCLUSION
If there's any one thing that's attractive about Internet marketing it's excitement it can breed. The idea of contacting so many people so easily and thought of getting a lot of sales in a short period of time is thrilling.
However, this excitement is also dangerous. We all need to realize that while those things can happen, they do take time and effort to bring about.
Don't fall for excitement without taking a good hard look at what will really be involved in working with product of your choice. Take time needed to examine market you'll be jumping into and make sure it's one with good potential and room for expansion -- AND THAT IT WILL BE SUITABLE FOR YOU.
With effort, you can achieve success online. Just don't hinder yourself by trying to work with a product that's not realistic for your situation -- just because other's were successful with it.
Sure, learn from success of others. Duplicate their system IF it will work for you, but NOT just because it worked for them.
Make your own choices, make your own way, and you WILL make your own success.
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Written by Joe Bingham of NetPlay Marketer http://www.netplaynewsletters.com ---------------------------------------------------------------
Joe Bingham is the editor of the NetPlay Marketer. The ezine dedicated to giving online marketers the real 'tell it like it is' truth. http://www.netplaynewsletters.com