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"If he hasn't called or tried to contact me by June 20th, I should call him to see if there's anything else I don't need from his company."
In meantime, I've been anxiously waiting for you to "touch base" with me.
You see, I really have nothing better to do than to read pointless follow-up email messages from people who have no idea whether or not I really need what they have to offer.
By way, your company overview was fascinating reading. I can't tell you how glad I was to get it. I printed it out and put it up on my bulletin board just in case I ever need to refer to it.
When friends visit my office, I always make sure they see it.
No, I don't have any questions. I'm terribly sorry about that. I tell you what, why don't I take a few hours and think of some for you -- so you can send me more pointless email messages in response.
Once again, thanks so much for wasting my time. I really appreciate it.
P.S. What's an "Enterprise Solution?" Are you related to Captain Kirk?
Harsh? Maybe. Amusing? Possibly. Instructional? I hope so! Email follow-up is no different than telephone follow-up in that it must be relevant, it must provide some kind of new information, and it must have a strong call to action! This is crucial!
One final rant: Aren't you getting tired of hearing about "enterprise solutions?" The concept is so broadly applied and overused it really has no meaning anymore.
I urge you to review your email messages and other marketing communications and be mercilessly brutal in excising any and all meaningless jargon.
Replace it with customer-focused, benefit-oriented statements, and I'll bet your sales get an immediate bump upward.
Nick Nichols helps you create email campaigns that get results. Get his free book, "Explode Your Profits Using Digital Marketing" here: GetSalesNow.com