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Some of best things you can do are:
- Keep Your Product Offers Relevant - No matter how tempted you may be to promote an unrelated product or service because it pays a high commission, DON'T! There is an old saying that you should keep in mind at all times, "stick to your knitting". In other words, stick with what you've been doing.
- Get An Email Address For As Many Visitors As Possible – This can be when they order, sign up for your newsletter, request an information package, enter a contest, request a special report, sign up for a trial/demo, or whatever action makes sense for your business. Having this address allows you to follow up with them and turn them from prospects to customers.
- Make The Perceived Value Extremely High - The higher perceived value of your offering, fewer objections you will receive. To add value, consider additional products and services you can offer to purchasers. This can be a special report, an ebook or even some of your time. Just make sure that whatever you offer it's not readily available for free on another site. Otherwise this technique will have opposite effect and make your offer look less valuable.
Mistake #3: Not Treating it Like a Business
Too many small business owners fall into bad habits early on and end up treating their business more like a hobby than a business.
Here are a few things you can do to treat your business like a business:
- Stick To A Schedule – Just like you would with a regular job, develop a work schedule for your small business and stick to it. This will keep you focused and you’ll be more productive.
- Get Help When You Need It – You can’t be an expert at all things. If you don’t know how to build websites, write copy or do accounting, find someone who does. Doing so will let you focus on what you do well instead of wasting your time and leaving you frustrated.
- Work Hard At It - That’s right, good old-fashioned elbow grease will always get you further then searching for “secret to success”.
Are you making any of these mistakes in your business? If so now is time to make some changes!
This article is an excerpt from the Special Report by Jennifer Tripp, “The 7 Biggest Mistakes Small Businesses Make – And How You Can Be Smarter!” To get your copy of the entire report visit http://www.mysmallbizcoach.com/sevenmistakes.htm