You all have probably experienced stress at one time or another in your life. You might even be experiencing it now as a reaction to this article. Stressed out people have very definite body language. I can spot you a mile away. Other people can too, they just might not know why they are having a reaction to you (your stress!). Look at people around you (at home or at work). If they're eyebrows are raised, their shoulders scrunched up around their ears, hand clenched - chances are they're stressed out about something. If you're having a meeting with them and don't recognize their body language then meeting might get tenser because you might mirror their body language and get stressed out yourself. It's not healthy for you and it creates a lot of tension, turmoil, confrontations, frustrations and disagreements - all because you didn't read and respond to their nonverbal communication. They subconsciously sucked you into their net of stress, worry and upset and THEY GOT YOU!

Now, what about you? Did you know that most Americans hold their stress in upper part of their body? And because we do, people can read us so easily. Consider signs I mentioned in last paragraph. People can "pick" up on us so easily just as we can pick up on them! We like to be in proximity to other people because we can read them as they can read us! I had a marketing consultant that wanted to become a coach. Her biggest goal was to stop traveling so much and at same time her biggest challenge was to take up telephone coaching where she wasn't in presence of her clients. She didn't believe she could figure out what was going on because she couldn't "see" other person or in fact, read other person's body language. Body language is that powerful. Because it's that powerful, everyone should be familiar with it and understand positive and defensive postures. When you do, you understand what's really going on with people around you - either at work or in your personal life - because we all, at some time or other speak in double messages.

It's important to understand double messages, which we hear/see all time. Why? Because whenever we receive a double message, we tend to put a question mark behind spoken message and believe unspoken message. I've said this before and I want to re-emphasize it again! Double messages make us incongruent. How do adults learn best? When they are in a congruent environment. If you're going to be effective, learn 2 most important languages: spoken and unspoken word.

(c) 2005, Linda Talley. All rights reserved.

Exit Exchanges display your whole website, usually as a pop under window when a visitor leaves your site, in exchange for your site being displayed (as an exit pop under window) on someone else's site. The Exitexchange program is an example.

The most powerful, however, are:

Opt In list exchanges. These are special, because in every marketing circle, number one rule for promoting your online business is to obtain an opt in list of subscribers. Opt in exchanges deliver most targeted, and qualified visitors we can get with exchange model.

How they work is when someone enters or leaves your site, a list of newsletter, or business opportunity sign up forms are generated in a small unobtrusive window. When that happens, your newsletter or biz-opportunity is listed on someone else's website - IN THE TARGETED CATEGORY THAT YOU CHOSE when you signed up. Leadwhiz, Opt-In Boom, and Listinferno are examples. They give good results and they're all free.

Put exchange code(s) on your "pop surfer" sites, and take advantage of traffic.

The Direct Model

The direct model is more of an indirect approach in that we may not necessarily use "pop surfers" for our primary business but we can still profit from them.

How?

One way is by utilizing Pay Per Click. Not pay per click in sense that we bid for our sites' exposure in a search engine, but Pay Per Click in sense that we place listings on OUR sites and GET PAID for having them there. Every time someone clicks a result in your page, you get a percentage of bidding amount for that click.

Searchfeed, Revenuepilot, and Google Adsense are examples. If you use pay per click strategically, it can be very profitable.

Merchant affiliate programs work well also. Amazon.com, for example, sells books, music, toys, and more. They let you place their products on your website, and you get a percentage when someone buys from you.

Several other merchants work same way. Do a search for merchants who sell CDs, books, video, toys, or clothing, and have an affiliate program. There are many out there. Commission Junction is a site that lists several of them.

Finally, you don't only have to look for affiliate programs. If you have a business or product that you think might cater to popular culture, target "pop surfers" directly!! For instance, if you print T-shirts, you could probably sell some with hottest stars' faces on them.

Do your research for your pop surfer page topic. You can bet that if a celebrity or topic has recently made news, traffic is sure to follow.

You can find more information, resources and examples at:

http://www.fasbnet.com/celeb/index.htm