When I started out, I gave everything away.

Guess what?

If I kept marketing like that, I'd have folded my tent and drifted into sunset long ago.

Don't box yourself in. You'll find it hard to get out.

If you think that real way to make money on internet is to give everything away, you're in for a rude awakening.

You'll wake up one morning and wonder if anyone is really making any money online. They are, but they don't operate from a "poverty consciousness."

They operate from a mind magnetized with thoughts of abundance.

They know their time is valuable and they expect to be rewarded for their efforts.

They have a "wealthy mindset."

They know clock never stops, and every minute of their lives is valuable.

Don't sell yourself short. You're time is valuable and you won't make money if you don't sell anything.

Decide whether you're in business to make money, or you're content to be "Discount Donny."

But be forewarned, once you've become "Discount Donny," it will be hard to change.

Wishing You Success, John Colanzi http://www.internet-profits4u.com

A good web site should act solely as an appetizer for a four-course meal - whetting appetites of viewers and motivating them to take some action that moves them forward in marketing process such as contacting company or registering via web site for more information.

Speaking of web site registration - this too should be optimized for today's "information overloaded" customer. Only basic requirements should be requested (name, contact points, interest level) with a Privacy Statement linked via registration page clearly stating your marketing policy; which by way, you should adhere to without any deviation, or risk wrath of your customers.

Opt-in E-Mail

Opt-in e-mail has now become today's marketing methodology du jour - it works and it's cost effective. Approximately 50% of opt-in e-mail content is done in HTML (graphics inserted) format and other 50% in text format. We strongly recommend text format to most of our B2B (business to business) clients - and we utilize a standard format that has generated 8-25% response rates from numerous campaigns we've created.

We structure e-mail message so it is in three short paragraphs, with customer referenceability built in to message and we utilize at least 10% of media buy to test 2-3 different messages. The subject line is one of most critical elements - it has to get recipient's attention and cut through clutter of hundreds (typically) of other messages they will be receiving during a 24-hour period.

Executive Summary

So, executive summary for this entire article can be summarized in a few words "finely hone your marketing and remember less is more " - if you repeat this mantra as you move forward through your marketing processes you should be able to reach today's "distracted customer" in a timely and cost effective manner.