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•Know territory. oWhat is industry which you are entering? •Know climate. oHow competitive are your competitors? oDoes it call for additional optimization methods such as PPC? •Know predators. oResearch your competition. Who’s going to be out there with you? oAre they well prepared? Scrutinize optimization fluctuation of their web sites. •Choose a suitcase. oEnsure SEO strategy is developed around technology you choose to develop site. Flash, Javascript and dynamic sites’ strategies may vary from conventional “straightforward” html web sites. •Pack accordingly. oThe site’s clothes are copy and design elements. Ensure both are enticing, convincing and relevant, and that they flow with general theme of site. oEnsure your key-phrase fluctuation is relevant to page content and does not deter from natural flow of copy. •Be vigilant. oRegularly check your site’s key-phrase ranking and follow-up on your competitors to see if they have made any changes to their strategy. •Adapt. oIn an ever-changing, fast-paced environment, it is crucial that SEOs are able to adapt their style to most relevant optimization requirement for intended market.
SEO is a crucial element throughout life cycle of a web site. Its roots are firmly planted from site conception to launch, and tenderly keep it stable throughout its life.
The only question remaining is: “If you choose to call in experts, should you do this before or after fact?”
Choose your guide:
Search Engine Optimization (SEO) consultants can be called upon at any time during production of a site. It is preferable, however, to include them in process as early as possible to ensure that your site is as prepared as possible for journey ahead.
When you go out on a game drive, you have one of two options – either you drive yourself, or you choose to drive with a guide. You may end up driving along same path, but guide knows territory best. They know where to look for footprints and may often find leopard hidden in tree that you may not have found.
SEO is much same. You may choose to self-optimize your site or to consult a professional. You may achieve a similar result, but expert will know which potholes to look out for.
The journey ahead:
Whether you choose to self-optimize your web site or call on an expert, sooner you begin planning your SEO strategy, better. Whichever option you choose, send your site to World Wide Web prepared. By keeping basics in mind and commencing your SEO strategy early, you’ll ensure that end result is a web site that is easy to find by clients and search engine spiders alike. It will not only speak to your target market, but be loved by search engine spiders. Enjoy your journey. Preparation will only improve ride.
Christine Stander is a professional search engine optimisation and online marketing strategist with experience in many facets of search marketing, user behaviour analysis and brand management. For more information on services offered, kindly refer to: http://www.synthasite.com