Serious marketer’s know this underlying truth and never promote a product or a service which is not their own unless they have a lucrative Joint Venture agreement.

So, You are warned! I cannot emphasize to you, how important it is for you to hold on to a business which has your name written all over it. Even if you occasionally wish to promote a killer product, it is always a good idea to promote it by using dual branding method where you are placing equal attention to your business.

Wal-Mart may have thousands of name brand products but none of products will dominate Wal-Mart brand in minds of consumers. Similarly, you should identify your website, your business as Wal-Mart brand. No matter what you sell, what you promote, Your website, your business must be brand foremost in your promotional efforts.

Point made! Act on it!

Don’t get lost in crowd by promoting a product or service without visitor knowing who is promoting brand. Don’t let your time and money be concentrated on promoting a brand exclusively without letting world know where and from whom it came from.

Create your own identity. Create your own brand. I promise you – You will be recognized!

Article © 2003 by Chris Desouza http://www.homebusinessinfo.com

You may use this article for your use as long as you include this entire resource box and author credit in your submission up to END OF TEXT message below. This article may not be altered for any reason.

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Chris Desouza is a publisher of Access Income Solutions HBI, a bi-weekly newsmagazine and resource guide for home based entrepreneurs.

That's where my problem began. The other bidders didn't keep with my game plan.

Bidder Number Two dropped out of game entirely, and Bidder Number One reduced his bid to 35 cents. This put me in first place, paying a hefty 36 cents per click.

That might have been OK if number of clicks I received that day had remained same. Assuming an average of 100 clicks per day, my cost to advertise would have gone from $24.00 to $36.00 for day. A month as "Top Dog" would have cost me an additional $180.00. A good lesson - not to be repeated.

Unfortunately, in this case, all that talk you hear about top position receiving considerably more traffic than those positioned lower down is true. Actually, percentages bandied about in pay per click promotional material is perhaps a little low.

I didn't receive just FORTY percent more traffic for day, I got FOUR HUNDRED percent more traffic for day.

Whether your advertising budget is tens, hundreds, thousands or even tens of thousands of dollars per month, errors like that can have a significant impact on your business if not caught in a timely manner.

I'm just lucky that original top bidder missed his high traffic volume and took back his top spot, sending me back to my rightful, less expensive placement very next day.

So, stay alert! While using pay per click engines is a great way to get traffic to your site, inattention could result in a costly 'traffic accident'.