Are You Choosing Your Website Colors Safely?

Written by Maricon Williams

Continued from page 1

To further guide you with what colors can do. Here are some of their portrayed identities:

Blue means water, peaceful, sad and masculinity. Red means passion, love, hot and fire. Yellow conveys happiness, caution, construction, and slowdown. Green connotes jealousy, envy, beginner, fertility and spring. Purple may mean royal, grand and comedy. Orange conveys warmth, Halloween, fall and seasons. Brown may mean warning, dirty, fall, earthy, environmental and grounded. Pink entails femininity, cute, softness and weakness.

Your choices of color represent you. It must also represent your products or services. It must be used as a tool to attract visitors and not to irritate them. Another rule of thumb that you must consider is that you MUST use web safe color. What do I mean web safe? It means thatrepparttar colors must appear sound and clear onrepparttar 135360 monitor. That way you can be assured that whatrepparttar 135361 visitors are seeing arerepparttar 135362 exact colors that you want to convey thus,repparttar 135363 exact identity.

Indulge inrepparttar 135364 enthralling world ofrepparttar 135365 powerful colors and you will be delighted withrepparttar 135366 positive output.

For Comments and Questions about the Article you may Log - on to

Web Design: Use it to Showcase the Message

Written by Nick Usborne

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"This sales message is complex, it will take some space and longer copy. We need to formatrepparttar text so that people will keep reading. We need strong subheads, some indented passages and emphasis atrepparttar 135209 following points."

Oncerepparttar 135210 writer has outlinedrepparttar 135211 needs ofrepparttar 135212 copy,repparttar 135213 designer can then focus on showcasingrepparttar 135214 key points inrepparttar 135215 message, givingrepparttar 135216 correct emphasis torepparttar 135217 various headings, subheads, body text and links.

The designer's job here isn't to makerepparttar 135218 page "pretty", it is to deliverrepparttar 135219 message withrepparttar 135220 right emphasis, and with each point inrepparttar 135221 correct sequence.

>> How does a designer know what to do?

In some senses, this is new ground for designers online. Until now, too much emphasis has been places on design for its own sake, instead of using it to supportrepparttar 135222 copy on a site's pages.

If a designer wants to know how this works, he or she should go sit next to a direct marketing designer/copywriter team while they work.

See howrepparttar 135223 team communicates. See howrepparttar 135224 designer listens torepparttar 135225 writer and places a great deal of emphasis onrepparttar 135226 type. Watch howrepparttar 135227 designer spends a lot of time selectingrepparttar 135228 right font,repparttar 135229 right type size and color. See how a conversion-focused designer pays massive attention torepparttar 135230 placement and appearance of every element of text.

Why? Because in direct marketingrepparttar 135231 response rates are intimately connected withrepparttar 135232 presentation ofrepparttar 135233 copy. It matters where onrepparttar 135234 page each text element is placed. The font and its size and emphasis matters. The final formatting ofrepparttar 135235 text matters.

Online? When you are building pages with a view to maximizing conversion rates, you become a direct marketer. That means thinking like a direct marketer, writing like a direct marketer and designing like a direct marketer.

>> Concluding points...

As it stands onrepparttar 135236 web right now, we have a couple of groups of designers.

There arerepparttar 135237 general web designers who create beautiful sites, without regard to howrepparttar 135238 copy should and can work harder.

And there arerepparttar 135239 online direct marketing designers who design single page sales sites that are created to maximize sales.

At some time inrepparttar 135240 future it would be good to see these two groups learn more from each other.

It would be good to seerepparttar 135241 general web designers learn more about increasing conversion rates by learning some ofrepparttar 135242 skills ofrepparttar 135243 online direct marketing designers.

It would be good to seerepparttar 135244 online direct marketing designers expand their skills beyondrepparttar 135245 scope of single, scrolling sales page.

And it is essential that every online designer pays a great deal more attention torepparttar 135246 writers andrepparttar 135247 showcasing of every page's message.

Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site,

To find out more about designing for high conversion rates, read his review of AWAI's course, Graphic Design Success.

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