6. Show people what your product or service will do for them. You need to be specific. Saving 10 hours and $500 is better than just saying you are saving time and money. Also, make sure your claims are credible. There are so many bogus claims about making a huge income in a short period of time.

7. Try a different approach and be creative. People are naturally curious. Don't be afraid to think outside of box.

8. Fear of loss often outweighs desire for gain. Good ad copy will use both arguements to get you to purchase their product.

9. Use short simple words and sentences. Here is a great site to find powerful ad words, go here: http://www.makingprofit.com/mp/powerwords.shtml

10. Finally, you need to constantly be testing to improve your ads. Don't ever be satisfied with your ad. Sometimes small changes will make a big difference in your sales.

With experience,learning how to write effective ad copy will make you a big winner. Following these tips will help you to get your ad noticed instead of being deleted. Read all you can about writing ads and soon, it will come natural to you.

There's too much clutter on 'Net and it's hard to find anything - I agree totally. I believe we will see 'Net cleaning up in years to come - not through government intervention, but through market forces. In meantime, think about this - when you first drove a car, did you know how to drive it? No, you had to learn. The Internet is same deal, learn how to use it properly and it will serve you well. Like in driving, Internet is full of obstacles. As we learn to drive, we acquire knowledge of avoiding those obstacles to assist us in arriving at our destination safely.

Our inboxes are full of spam - Go check your letter box, or turn on T.V. Much same there. We have free-to-air T.V. because of advertising. Public T.V. is usually paid for from pockets of taxpayers. Spam mail can be minimised, learn to drive "the car" and you'll find out how. There are some articles on our site regarding spam reporting.

While I condone web advertising, I do believe we need to become more responsible in how we advertise. Scumvertising is out - responsible representation is in. Consumers are not stupid, and while they may be bitten once or twice, they learn.. and they remember!

I have heard many misquote about original intentions of Internet. The fact is that it was a cold war initiative - a computer network designed to survive a nuclear attack. The World Wide Web which sits on top of Internet was not designed to be a free show. In words of Tim Berners-Lee, inventor of World Wide Web, from his book entitled "Weaving Web":

"Buying books from Amazon.com and stocks from E-trade is not all there is to Web. Neither is Web some idealised space where we must remove our shoes, eat only fallen fruit, and eschew commercialism."

The intention of Web was never (as some have romanticised and I originally thought myself) to be a free ride. The fact that I can obtain information I need and communicate with others 24/7, partially subsidised by me viewing annoying ads, is a small price to pay for world it has opened up.

And remember, governments don't run countries - big business does.

So, in answer to "What happened to World Wide Web?"....

We happened... - We are all consumers of products of this money driven world..... - It is up to us to change face of Internet.............. - But first we'll need to change world.

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Michael Bloch michael@tamingthebeast.net http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________

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