Are YOUR customers YOUR business?

Written by Val Burnett

Continued from page 1

This is valuable information for a company and it shows that our customers are being helped and very QUICKLY!

A happy customer is a lasting customer.

There are quite a few ticket systems out there, you can do a search on a search engine and find a few, ask around and find out what your associates are using. The key is to find one and put it to use.

FORUMS - Customer Support

Another tool that is used for customer support are forums. Forums have a way to bring your customers together in one place where they can report or comment on issues, programs etc. All answers and questions are open torepparttar public to see and this may help another customer with their issue. By displaying comments, suggestions, etc in a forum, your customers have a tool they can search through and most likely findrepparttar 146770 answer to their issue. By having a forum and letting your members access to it, this could slow downrepparttar 146771 actual customer support your company deals with on a day to day basis.

There is a wide variety of forums that are available with unique and standard features. Search around, if you know of a company that uses a forum for customer support, find out where to purchase it from, howrepparttar 146772 company likes it, pros & cons. We have seen quite a few companies with a forum that is provided by Gossamer-Threads - it is loaded with features and pretty easy to setup.

Other companies that provide forum software:


Live chat support is another affordable and efficient tool for providing customer support and is integrated into your website pages through either java or pre-written HTML code provided to you. Usually how this works is a box or image is then displayed on your website that says Live Support, or something to that affect, when clicked, it will take your customer to your live chat support. Your potential customer can ask you questions right then and there. This may be very helpful in securing a potential sale, or from losing a customer.

Here are a few different companies that provide chat support software:

There are a lot of choices for software and tools that will help you deal with customer support issues. The only bad choice that can be made is NOT to choose one and use it.

Ignore your customers, provide dishonest answers and take multiple days to answer; You may as well fold up shop now. Your customers will not be there tomorrow.

Your Customers IS your business andrepparttar 146773 sooner you realize that,repparttar 146774 better off your customers and your company will be.

Makerepparttar 146775 choice and prosper!

Be sure to check out Val's ebook Working From Home: Achieve Extreme Success Guide

Val Burnett is Owner of many responsive marketing programs found at Plus publisher of MBP BizMajic News 38,000 Subscribers

Do Your Adverts Get You More Sales?

Written by Jim Symcox - Marketing Magician

Continued from page 1

Direct Response Advertising In contrast Direct Response (DR) advertising is able to directly relate a specific advert to an increase in sales. Or alternatively highlight a problem ad that needs fixing. This type of advertising seeks to informrepparttar prospect as to how your product or service improves their life, rights a wrong or smoothes a problem. Additionally, DR advertising almost always asks for a response. Either to call in to buy immediately (unusual), to get a free sample, free report, free voucher, free experience or other intermediary step before buyingrepparttar 146647 target product.

Imaginerepparttar 146648 calls, letters and emails you can get from advertising that encourage your prospects to take action to contact your company immediately. You get to see whetherrepparttar 146649 campaign is working. That means you can step in and tweak it if it’s not.

But it also allows you to test different aspects of your advert to try and increase response further. So for instance you could run two adverts withrepparttar 146650 headline changed on one, or a different offer on one or a free-phone number against a geographic number.

You can see how every single word and picture in your advert performs. Doesn’t that just feel better? You’ve control over your spend andrepparttar 146651 customers who are bought for your advertising dollar.

There are many people who would agree that DR advertising isrepparttar 146652 right way to advertise. But they still don’t do it.


Usuallyrepparttar 146653 reason is simply one of ego. Direct Response adverts don’t tend to be pretty or to winrepparttar 146654 Cannes Marketing Lions awards. If you’rerepparttar 146655 head ofrepparttar 146656 company or you’rerepparttar 146657 director of sales imagine how tempting it is top run ads that might win awards…

You already have sales coming in. Running a BAP advert will still get sales coming in. And you might win that Lion atrepparttar 146658 Cannes awards for best advertising.

You’re fooling yourself if you think it’s for any other reason. Because almost without exception Direct Response adverts will pull more sales than adverts.

Yet many advertisers don’t realise it. They’re convinced that an advert has to look “professional” to sell. WRONG!

Do you want more sales?

If you do, and I’m sure you do userepparttar 146659 following steps:

Step 1: Learn how your products relate to your users. Which emotions, feelings and beliefs does it generate or speak to? Step 2: Assessrepparttar 146660 best way to convey that to your ultimate user. Step 3: Dorepparttar 146661 newspapers/magazines/radio/tv channels you’ve chosen to advertise in get read by your preferred prospects? Step 4: Check and test each ad with a single entry in your chosen media. (Do not run ad series until you’ve testedrepparttar 146662 pulling power) Step 5: Buyrepparttar 146663 smallest display ad possible. Then each time it makes money buyrepparttar 146664 next size up until it starts to lose money. Step 6: Continually run split tests to findrepparttar 146665 best pulling direct response for your product Step 7: Use some of your advertising saved to buy other means of marketing

Jim was a high flying IT consultant with a passion for marketing. He and his clients are now delighted that he has turned to marketing full time.

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