Are We Looking Stupid?

Written by Kevin Gee

Continued from page 1

But, with all site owners paying .15 per click and nobody getting a boost based onrepparttar cost per click, it seems rankings will stayrepparttar 128042 same without payingrepparttar 128043 additional $49.00 fee to changerepparttar 128044 listings and only if LookSmart usesrepparttar 128045 title and description that I submit for them to use.

How much traffic can you expect? Well of course that depends on how well your site is optimized for rankings. But, just for fun I’ve looked into just exactly how much traffic LookSmart is bringing to my sites. While I realize that LookSmart has several partner sites that show its results, I have found using a tool called WordTracker that LookSmart is actually only receiving less than 1/2% (one half percent) of all search engine traffic. This isn’t starting to sound too good is it? Based upon an average conversion rate of 1% and only 83 clicks per month overrepparttar 128046 course of 12 months I am starting to question whether or not “This is a great investment for my business.”

Afterrepparttar 128047 July 11, 2002 activation deadline LookSmart says it plans to remove site listings of those who have not paid. What will this do to their database? Will their partners such as MSN still want to use their depleted results? Willrepparttar 128048 results be relevant to searches? Will LookSmarts listings get good click traffic? Will this berepparttar 128049 death of LookSmart?

These questions and more all remain to be answered but as for now, my money is on Google AdWords Select and Overture. 83 clicks per month over 12 months for $199.00 just doesn’t seem like “A great investment for my business.”

Thanks LookSmart but at this time, no thanks!

RE-PRINTING RIGHTS: You are free to re-print this article on your web site, newsletter or ebook. Just displayrepparttar 128050 following resource box atrepparttar 128051 end ofrepparttar 128052 article: Article by Kevin Gee. Kevin and JUMP Internet Marketing are one ofrepparttar 128053 most respected and recognized search engine positioning specialists onrepparttar 128054 Internet. For more articles and advice on search engine placement, subscribe torepparttar 128055 JUMP Internet Marketing Newsletter by going to . For a complimentary competitive analysis of your website, visit

Article by Kevin Gee. Kevin is a certified SEO specialist through Coastal Carolina University and has been performing SEO strategies for over 3 years. He is currently employed as Internet Marketing Manager at JUMP Internet Marketing.

An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 2)

Written by Robin Nobles

Continued from page 1

John gave another example

He says, "If you're selling 'digital cameras,' don't optimize for 'digital cameras.' Did you know that everyone is searching for 'Digital Cameras Review'? Build a page offering reviews of digital cameras, which has a KEI that just blew me away."

Another effective strategy: Top Reports

Besides Comprehensive Search, John also likes to look atrepparttar top reports for high performance keywords or topics that are related to his client.

John explains, "I'll reviewrepparttar 128041 Long Term Reports, which arerepparttar 128042 top 1000 keywords overrepparttar 128043 past 24 hours. Then, I cut and paste any topics related to my client into Comprehensive Search to get streams of currently 'hot topics.' I define a hot topic as a popular topic in high demand, which may also have lists of related keywords phrases also in high demand."

What happens if you can't find a hot topic that relates to your site inrepparttar 128044 top 1000?

John answers, "Many people do not know that Wordtracker offers extensive top word reports beyondrepparttar 128045 database. All you have to do is ask, and they'll sell you:

* The Top 20,000 words $99

* The Top 100,000 words $500

* The Top 500,000 words $2000"

Additional suggestions

* When John goes to Comprehensive Search, he doesn't put in a huge list of keyword phrases. He types in one single word, then lets Comprehensive Search dorepparttar 128046 rest. This allows him to come up with ideas and angles that he would have never considered before.

* Like John, spend a lot of time thinking of your target audience. Who are you trying to sellrepparttar 128047 products or services to? There may be several target audiences, as inrepparttar 128048 case of our aromatherapy example. If so, go after keyword choices to target each of those audiences.

* Don't be afraid to let your creativity take hold. If your first few choices don't work, continue trying. Using Comprehensive Search, it doesn't take long to go back throughrepparttar 128049 system with a different keyword idea. Keep going back until you find a possibility that might work for your site orrepparttar 128050 site of a client.

* Be sure to giverepparttar 128051 surfer what they're looking for when they choose your site fromrepparttar 128052 search results. If you promised them "techniques of massage," then be sure to give them good, solid content in that area, including related links. Weave your products and services throughoutrepparttar 128053 page as you can. But, don't ever try to trick a surfer.

* If you get stuck and just can't find a keyword phrase with a high KEI and a low level of competition that will work for you, take a slightly different approach. Instead of trying to bring in a large amount of traffic through one single window, try creating several windows and bring in a little traffic through each one. Though more time consuming, this strategy can be equally effective inrepparttar 128054 long run.

* If you aren't already a member of Wordtracker (, sign up forrepparttar 128055 free trial and testrepparttar 128056 system out for yourself. Pricing is very reasonable, depending on your needs. For example, you can userepparttar 128057 service for a week for $19.94, and many other plans are available.

The bottom line is this: if you are serious about your Web site, you've got to be serious about keyword choice. If you're serious about keyword choice, Wordtracker is a "must have" service for you.

Copyright 2002 Robin Nobles. All rights reserved.

Robin Nobles is the Director of Training of the Academy of Web Specialists (, where she has trained several thousand people in her online courses in search engine marketing strategies ( She also teaches 3-day "hands on" search engine marketing workshops in locations across the globe with Search Engine Workshops (

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