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Another way to lend third party credibility to your site is to join either Better Business Bureau or Better Internet Bureau, and display their logo on your home page and your order page.
Pictures of your product(s) will greatly increase sales. If you are selling a service or a book, putting your picture on site will build your visitor's confidence in doing business with you.
Clearly state your policy on returns, including any time limits you impose on accepting returns.
Clearly spell out any guarantees you offer on your products and services.
Let your visitors know how your products and services will be delivered, and how long delivery will take.
Anything you can do to personalize your website will make people feel they know you, and this will make them more comfortable doing business with you.
The key to adding credibility to any site is to put yourself in visitor's shoes. Ask yourself, what would make me more trusting of this site? You may be able to come up with better ideas than ones I have listed in this article.
Bill Daugherty publishes the free Internet Marketing newsletter at http://www.freeadsgalore.com and can be reached by email at mailto:email@example.com View his latest project at http://www.instantez.com