Another way to lend third party credibility to your site is to join either Better Business Bureau or Better Internet Bureau, and display their logo on your home page and your order page.

Pictures of your product(s) will greatly increase sales. If you are selling a service or a book, putting your picture on site will build your visitor's confidence in doing business with you.

Clearly state your policy on returns, including any time limits you impose on accepting returns.

Clearly spell out any guarantees you offer on your products and services.

Let your visitors know how your products and services will be delivered, and how long delivery will take.

Anything you can do to personalize your website will make people feel they know you, and this will make them more comfortable doing business with you.

The key to adding credibility to any site is to put yourself in visitor's shoes. Ask yourself, what would make me more trusting of this site? You may be able to come up with better ideas than ones I have listed in this article.

Here are important things to look for when setting up your Internet store:

1) Get latest technology that allows you to have an advanced e-commerce site up in seconds. There is no longer a need to spend thousands of dollars and months of your valuable time waiting on a web design team to finish job.

2) Insist on online sales reports. You should be able to access your customer info and downline genealogy 24 hours a day.

3) Increasingly, highly responsive customer service is what satisfies customers and keep them coming back to buy. Use your instant information to insure no orders become orphans or are filled incorrectly.

4) Keep your online store simple to operate 24 hours a day even if you are on vacation. Make it as paperless as possible with all forms and customer messages handled online by your website and autoresponder-driven email.