Are Safelists An Effective Way To Advertise?

Written by Paul Kellum

Continued from page 1

With these lists you can advertise safely, and without worry. There is a difference of opinion on how effective they are, but many have expressed good results with them. Some have different type of memberships such as Free, Pro and Platinum. There are even some who operate onrepparttar point system. They give you a certain amount of points when you join as a member.

In any event, safelists seem to be a very effective way to reach a large number of prospects without spamming.

Paul Kellum isrepparttar 100960 owner of The Smallbiz Marketer Safelist! The safelist were your message is actually delivered and read. It based onrepparttar 100961 points system. For More info:

Paul Kellum is an ezine publsher and and direct marketer who spcializes in safelist marketing.

How To Create Successful Advertising Copy

Written by Bob Leduc

Continued from page 1


You may spend a lot of time writing your sales message and getting it "just right". Unfortunately, your prospects will rush through it and make a fast decision. Don't slow them down with any choices. They'll be afraid of makingrepparttar wrong choice and will protect themselves by making none. You'll lose sales.

EXCEPTION: Offer many different ways to respond to your ad or sales message. Customers already know whether phone, fax, online, etc. is more convenient for them. They're more likely to act immediately when their favorite way to respond is available.


The offer isrepparttar 100959 "deal" you're promoting (free information, special price, free bonus with order, etc.). It'srepparttar 100960 only reason people respond to your advertising copy. The stronger your offerrepparttar 100961 greaterrepparttar 100962 response you'll get. Always includerepparttar 100963 best offer you can afford and a reason to act fast.


Simple, clear copy is easy to read and understand. It propels your customer torepparttar 100964 decision point with no hesitation. After you've written your copy, edit it for simplicity and clarity. Use lots of 1 and 2 syllable words. Shorten sentences and paragraphs. This is especially important for your web site where relief is just a click away.

Follow these 7 rulesrepparttar 100965 next time you write new advertising copy. Use them as a checklist to evaluate your existing ads, web pages and sales letters. They're a proven formula you can use to maximizerepparttar 100966 response you get from all your marketing communications.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. Email: Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

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