Banner ads receive a click trough rate of 0.2% - 0.6% (some banner ads receive a CTR of up to 2%)

That means that if your PopIn ad receives a CTR of 2%, a 100.000 PopIn impressions campaign (avg. cost: $200,00) will bring 2.000 (targeted) visitors to your web site with a cost per targeted visitor of $0.10 only.

Targeted visitors are people that have clicked on your ad to visit your site. These are visitors that already have some idea of what your site offers and have come to look for more information.

Do a search on Google or Yahoo for PopIn Advertising to find companies offering this type of advertising.

Tips for a successful ad: Use a catchy headline, a dark background and offer something of value for free to motivate viewers to click trough to your website.

Traffic can be increased by search engine marketing, or by using pay per click campaigns. However, when all that is said and done, it should be emphasized that traffic marketing is not sales, and all visitors are not customers. So next logical step is to place your attention on visitors who have reached your site, and then try and convert them into customers of your product or service.

An Internet marketing business differs in many vital ways from a conventional, brick-and-mortar business. One of them is key factor of human interaction. When a visitor enters a physical store they are facing solid human interaction through a sales person or attendant. During this face-to-face contact, more than ninety percent of communication that takes place between two people is non-verbal in nature. An Internet marketing business does not offer that scope of non-verbal communication. Impersonal background code of a website storefront takes place of warm human interaction. However, that problem can be solved by good content positioning if you have identified your target market well enough.

An Internet marketing business is not hard to coordinate, nor is it too expensive. All you have to do is plan wisely and put that strategy into action. Proper implementation is half battle won.