Banner ads receive a click trough rate of 0.2% - 0.6% (some banner ads receive a CTR of up to 2%)

That means that if your PopIn ad receives a CTR of 2%, a 100.000 PopIn impressions campaign (avg. cost: $200,00) will bring 2.000 (targeted) visitors to your web site with a cost per targeted visitor of $0.10 only.

Targeted visitors are people that have clicked on your ad to visit your site. These are visitors that already have some idea of what your site offers and have come to look for more information.

Do a search on Google or Yahoo for PopIn Advertising to find companies offering this type of advertising.

Tips for a successful ad: Use a catchy headline, a dark background and offer something of value for free to motivate viewers to click trough to your website.

So while pay-per-click methods might get your listed quickly they may not be driving as much traffic as you want. That is why investing time towards a solid search engine optimization and link management campaign is needed to get your site listed highly in natural results is a step that cannot be ignored. It helps you reach more searchers.

Alyssa Duvall is an Internet marketing and a Search Engine Optimization Specialist. She provides proven results for Website promotion. More articles can be found at http://bigoakinc.com/seo-articles/seo-articles.php