This workshop, like most that you can attend had a variety of talents. Carl Galletti is such a masterful copywriter that Jay Abraham hires him. I can't think of a greater recommendation. You can believe I hung on his every word and took copious notes :-) I learned so much about using all forms of media from Fred Gleeck and Lori Procop that I will finish that set of cooking videos I've been "working on" within next few months. They both showed me just how easy it is, and how to do it at no cost or risk.

This workshop reaffirmed my belief that building a successful internet-based business is all about packaging and marketing information. Back-of-the-room sale of products that speakers had produced prior to conference showed me how this really applied on-line and off-line though. Information products sell and these workshops and seminars teach us how to create and market those information products masterfully.

So getting back to question of are those conferences and seminars worth money. My answer is a resounding yes. I easily left there with enough ideas to make me millions. However, nothing will happen until I take action. The same is true for you. If you are type that takes lots of notes but can't seem to get going, then maybe you should save your money. You do have to come up with a plan of action and then implement it. My plan of action includes some coaching from someone already earning tens of millions of dollars. Who better to learn from?

This editorial is a teaser of sorts in that I did not tell you everything that was said. That would destroy value of recordings made at workshop. Besides, it would take me a book to tell you everything said in those two days. The audio and video tapes from seminar are amazing! I'm actually having an early bird sale on them but am not really pushing them yet. You can check them out at: http://williecrawford.com/workshop-videos.html

To show how powerful and immediate results of attending a workshop like this is, I have already put together a tele-seminar where I taught my pay-per-clicks strategy. You see, part of reason I was invited to speak at workshop is that I earned over $100,000 this past year just from selling a simple country cookbook. Much of my website traffic generating those sales was from pay-per-clicks. My tele-seminar was on Saturday, November 23rd, 2002. After tele-seminar, I began marketing recordings and transcripts as an info-product, just as I was taught at workshop. That's how useful a workshop or seminar can be when you use information taught at them. Check out my pay-per-clicks product at:

http://williecrawford.com/pay-per-clicks.html My strategy actually turns every $1000 invested at pay-per-clicks promoting my cookbook into $7000. The only limitation is how fast search engines can deliver very targeted traffic I generate.

Look around for a seminar or two, and if plan on attending at least one. I know you will find them life-changing. I know I did. There's also something very special about sitting around brainstorming with people who have generated incredible wealth - at 2 or 3 o'clock in morning. That's what I did my last night at workshop. I actually felt like there was something wrong with me explaining that I needed to go to bed because I had a long drive ahead of me in a few hours. I felt like I was putting a plug in some incredible fountain of knowledge... but I now tap into that fountain regularly.

You really can build kind of life most people don't even dare to dream of. You do have to dare to dream and then act upon your dreams. I look forward to meeting many of you at future conferences and to watching your dreams blossom into reality.

6. Just before run date, check your website and check everything is in order.

7. Before any major advertising make sure your webhost is capable of handling large volume of visitors. I have seen too many websites with message ‘website offline because it has exhausted bandwidth limits’.

8. Test your ads in low cost ventures before going for big league.

9. Advertise to targeted audiences.

10. Make your ads powerful, hypnotic, at same time believable, realistic with down to earth honesty shining through.

11. Always use people angle in writing up your ads, "What`s in it for your audience approach". This applies equally well to your profile ads, articles, site summaries, press release or any write up that is going to serve as your ad.

12. Be prepared to beat your own drums...Tell them how good your product is ,how well liked, how many times published or appreciated etc., don’t be modest here. But keep it believable, provable... don’t step into hype.

13. To save time, write and save your ad templates and save them in an ‘ads file’. So when needed you just need to copy and paste. Here besides usual 5 line 60 character ad, you may also prepare your 40 word ad, 100 word profile, a solo ad, an article resource box or others as required.

I hope these precautions help make your online advertising a purely profitable experience.

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Shahnaz Rauf is a freelancer actively seeking writing projects. She is also The Editor of The Monster Twister - a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe mailto:themonstertwister-subscribe@snzeport.com Or visit http://www.snzeport.com

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