Continued from page 1
Some take up such an offer, of course, but I'll bet most don't. Why? Because it's not really free! It's what I call "free...but".
The point has now been reached, I think, where few "free" offers can be trusted. And, I think it's about time that marketing pundits particularly took note of fact that free really does mean free.
Oh...there are no free lunches, you say? Apart from creation of cosmos perhaps, you're right. But, if a seller insists on offering a "free...but" product, that seller should make sure prospect knows that before prospect clicks through. What's so hard about that?
Look, it comes down to this: If a seller wants me to do a sell job, then pay me. Don't offer me a book, software or whatever "free", and expect me to blab about a product or offer when I haven't even read or tried it yet.
Now, if you think I'm wrong, then go ahead...keep doing other guy's job and keep running risk of being accused of SPAM. It's your website and reputation that's on firing line...not mine.
As for me...I don't buy that type of "free" anymore. It's getting to be too expensive. ;-)
Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:email@example.com . Copyright 2001, Online-Wealth. All rights reserved.