The more sites you examine, wider range of words you will find. Obviously this takes time (unless you use a utility to do it for you, such as Keyword Spider from http://www.Keyword-Toolkit.com), but it's time well spent because it will put you a step ahead of your competitors.

Once you have your new seed keywords, you can plug them into Overture inventory, or one of many tools that mine it, and build hundreds or thousands of new phrases. Using this combination technique you will be able to outgun your competitors and find some real hidden gem keywords in process.

You may be doing a great job at getting attention, but if you're not motivating prospects to contact you, your business is leaking leads. You could be missing more than 80% of potential buyers.

Does your company have a web site? How many visitors stop by your site each month? How many of these contact you?

If you're a small business you could easily be attracting 3,000 to 20,000 people a month. Typically, 10 to 30% of these people can be motivated to contact you, amounting to 300 to 6,000 leads per month.

You may be attracting more leads than you need. Make sure you capture them so you can market to them. One of my coaching clients had a web site that was attracting 40,000 visitors each month. With a site this popular, he should have been able to generate 8,000 leads each month. All he needed was to structure his web site to prompt prospects to give him their contact information. Instead he was getting an average of only 10 leads each month.

Second Motivate prospects to give you their contact information. Give them a reason to contact you. I give away a free marketing guide that prompts almost a thousand people a month to give me their contact information. Once you have your prospects' contact information, follow up regularly to further establish credibility of your firm and clarify value of your products and services.

Moving Prospects to Client or Customer Status When you provide your services or develop your products you shape them to fit your prospects' wants and needs. Similarly your marketing needs to be shaped to fit your prospects' buying patterns. When your marketing strategy and materials reflects information prospects are looking for, you'll get their attention and their business.