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= Autoresponders. These excellent tools help to automate customer follow-ups (you *do* follow up with your prospects, right?) and other tasks, such as mailing out articles or reports to visitors who request them. They typically run about $20/month... but WorkYourLeads offers unlimited autoresponders for $10/month, http://buildyourhomebiz.com/automate.html . Other good choices are GetResponse, http://getresponse.com/ , and AWeber, http://www.aweber.com/ .
= List hosts. You may already know that capturing your prospect's email address is one of most important things you can do -- it gives you ability to build a credible and trusting business 'relationship' with them, and you'll be able to market to them repeatedly. Many Internet businesses offer a newsletter to keep in touch with their customers. To deliver your newsletter you can use either an autoresponder (see above) or a list manager. Two popular list hosts are Yahoo Groups, http://groups.yahoo.com/, which is currently free; and Topica, http://www.topica.com/ .
Note that free tools aren't necessarily either best or worst choice, and they're not guaranteed to be free forever. Please don't use price as your only criteria.
And finally, don't forget about investing in two more vital keys to success: education (for example, copywriting manuals, Internet marketing courses, etc) and marketing. All of best tools in world won't do you any good unless you can get interested prospects to visit your site and make a purchase.
The old saying, 'You have to spend money to make money' is true of businesses everywhere... and that includes Internet. Fortunately, starting a business online can be very affordable, even for 'average' person.
Angela is the editor of Online Business Basics, a practical and down-to-earth guide to building an Internet business on a beginner's budget. See why it's received so many rave reviews! Visit http://onlinebusinessbasics.com/article.html Or request a series of 10 free reports to get you started: mailto:firstname.lastname@example.org