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Appropriate Website Promotion MethodsWritten by Irina Ponomareva
Continued from page 1
http://www.highrankings.com/makingkeyphraseswork.htm There is no commonly acknowledged opinion as to optimum page size (in terms of SEO). Some 200 to 250 words is value accepted by some experienced SEO experts and disputed by others. Your own experience might some day lead you to right solution. One thing is known for sure: keywords located nearer to top of page are considered more relevant (and, consequently, affect ranking more noticeably) than those found in last paragraph (the so-called keyword prominence concept). The importance of your keywords can be increased. Words can be made ‘important’ by placing them in title of an HTML page ( tag), in section subheaders (<h1>–<h6> tags), in hyperlinks (<a> tag), or simply by highlighting them in bold font (<b> or <strong> tags). The <title> tag is<IMG height=12 src="/the2.jpg" alt="repparttar 127966"> most important thing to consider. It is worth noting that meta tags such as <meta name="Keywords" content="your keywords"> and <meta name="Description" content="your description">, that were specially introduced to help search engines, long ago lost their value as SEO tools. They appeared to be too easy a means of deceiving search engines. For example, Google,<IMG height=12 src="/the2.jpg" alt="repparttar 127967"> ‘king of search engines’ now ignores keywords meta tags completely and does not give<IMG height=12 src="/the2.jpg" alt="repparttar 127968"> description tag much credit. It has been suggested that Google does read them, but only to detect and penalise over-optimised pages. Build links to your site Spiders crawl all over<IMG height=12 src="/the2.jpg" alt="repparttar 127969"> Internet, following<IMG height=12 src="/the2.jpg" alt="repparttar 127970"> links they find on web pages, and indexing<IMG height=12 src="/the2.jpg" alt="repparttar 127971"> whole web bit by bit. The more sites link to you,<IMG height=12 src="/the2.jpg" alt="repparttar 127972"> more big, medium and small spiders will visit your site on a daily basis, and<IMG height=12 src="/the2.jpg" alt="repparttar 127973"> more authority your site will get from a spider’s ‘point of view’. Yet it is important to remember that a link from a site that has a high rank on<IMG height=12 src="/the2.jpg" alt="repparttar 127974"> net and is similar to yours in theme is much more valuable than just any link. In order to achieve<IMG height=12 src="/the2.jpg" alt="repparttar 127975"> result, you can choose<IMG height=12 src="/the2.jpg" alt="repparttar 127976"> simplest way that exists. Let’s imagine that you wish your site to have a good position in search results for ‘high quality coffee-grinders, mixers and toasters’. Visit<IMG height=12 src="/the2.jpg" alt="repparttar 127977"> search engine you are targeting and perform a search for<IMG height=12 src="/the2.jpg" alt="repparttar 127978"> keywords of your choice. You will get an enormous list of sites that match<IMG height=12 src="/the2.jpg" alt="repparttar 127979"> query. Choose those with better rankings (positioning). Contact<IMG height=12 src="/the2.jpg" alt="repparttar 127980"> webmaster of a site you have picked up and try to compile an interesting, convincing letter that will explain why your site should be interesting to<IMG height=12 src="/the2.jpg" alt="repparttar 127981"> visitors of that other site. Offer a link exchange. Your offer might be rejected, especially if<IMG height=12 src="/the2.jpg" alt="repparttar 127982"> other site belongs to a competitor. But some site owners will agree. It is better still if<IMG height=12 src="/the2.jpg" alt="repparttar 127983"> anchor text of<IMG height=12 src="/the2.jpg" alt="repparttar 127984"> link matches (completely or partly)<IMG height=12 src="/the2.jpg" alt="repparttar 127985"> targeted query. But be careful of that, and do not overuse<IMG height=12 src="/the2.jpg" alt="repparttar 127986"> anchor text. Although<IMG height=12 src="/the2.jpg" alt="repparttar 127987"> reciprocal linking method is now considered obsolete and not very effective, many webmasters still find it useful. So pay attention to<IMG height=12 src="/the2.jpg" alt="repparttar 127988"> content of your site, and make sure<IMG height=12 src="/the2.jpg" alt="repparttar 127989"> inbound links appear to be natural. This will be covered in<IMG height=12 src="/the2.jpg" alt="repparttar 127990"> next section. Work hard to make your site interesting The more pages your site contains,<IMG height=12 src="/the2.jpg" alt="repparttar 127991"> easier it will be to apply to it<IMG height=12 src="/the2.jpg" alt="repparttar 127992"> main SEO rules and techniques. The more interesting<IMG height=12 src="/the2.jpg" alt="repparttar 127993"> information on those pages,<IMG height=12 src="/the2.jpg" alt="repparttar 127994"> more likely it will be that other site owners or webmasters will link to them. Interesting articles, your business’s latest news, FAQ pages and forums will attract a good audience to your site, especially if you actively publish your articles on<IMG height=12 src="/the2.jpg" alt="repparttar 127995"> Net. Such publications should always contain links to your site. If your articles are informative enough,<IMG height=12 src="/the2.jpg" alt="repparttar 127996"> information you give is trustworthy, and suggested solutions are reliable, your resource will soon be well known by web surfers. Your business will be talked about and your reputation will benefit as a result. Make your site intuitive and usable To be successful on<IMG height=12 src="/the2.jpg" alt="repparttar 127997"> net,<IMG height=12 src="/the2.jpg" alt="repparttar 127998"> site should be easily navigated, well structured and categorised and should meet all basic usability requirements. The aim is never to confuse your visitors. Every page should be easily accessed from<IMG height=12 src="/the2.jpg" alt="repparttar 127999"> home page via plain text links, otherwise a spider will fail to find those pages. If your site has a colourful, funky graphics, rich design, and all<IMG height=12 src="/the2.jpg" alt="repparttar 128000"> links are implemented via ‘hot images’, it is reasonable to duplicate them all as text links (for example, at<IMG height=12 src="/the2.jpg" alt="repparttar 128001"> bottom of every page). If<IMG height=12 src="/the2.jpg" alt="repparttar 128002"> styles are handled skilfully, these text links won’t ruin<IMG height=12 src="/the2.jpg" alt="repparttar 128003"> harmony of your design, while your visitors will be grateful for<IMG height=12 src="/the2.jpg" alt="repparttar 128004"> improved usability, and spiders will find all your pages without trouble. Just make sure you do not yield to<IMG height=12 src="/the2.jpg" alt="repparttar 128005"> temptation to make those links invisible, as this is one of<IMG height=12 src="/the2.jpg" alt="repparttar 128006"> commonest SEO errors.<p>Finally, try to stick to fair competition and not get tempted by unethical, unfair methods that might cause discomfort to Internet users. Let us build<IMG height=12 src="/the2.jpg" alt="repparttar 128007"> Net together and make it user-friendly, so that it will remain a source of free information that is reliable and easy to access, as well as being<IMG height=12 src="/the2.jpg" alt="repparttar 128008"> best means for self-education, communication and business promotion. <br><img src="images/ata.gif"><br>
<p>Irina, Ponomareva, 32. I joined Magic Web Solutions ltd. (UK), Dartford, Kent, on March 2003. I've been working as a web master, a developer, and an SEO specialist ever since. <br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Search Engine Optimization --- An Overview</h2><font size="2">Written by Prabuddha S Raychaudhuri</font><br><br><script type="text/javascript"><!--
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<font size="2"><br>Continued from page 1<br><p>Mathematically speaking, Keyword Density is<IMG height=12 src="/the2.jpg" alt="repparttar "> ratio of<IMG height=12 src="/the2.jpg" alt="repparttar 127958"> total number of time a keyword is repeated divided by<IMG height=12 src="/the2.jpg" alt="repparttar 127959"> total content words. Since KD is normally represented in percentage,<IMG height=12 src="/the2.jpg" alt="repparttar 127960"> above figure is to be multiplied by 100<p>For example, if you have developed a web page of around 250 words on<IMG height=12 src="/the2.jpg" alt="repparttar 127961"> keyword “search engine optimization”, and that particular keyword (search engine optimization) is repeated 10 times, then Keyword Density (KD) = 10/250 * 100 = 4%<p>As a thumb rule, Keyword Density of an optimized page for top search engine rankings should vary between 2 – 7 % (this figure varies among different search engines)<p>4. Submission of Keyword-enriched optimized pages – After you have finished content development for<IMG height=12 src="/the2.jpg" alt="repparttar 127962"> optimized pages based on<IMG height=12 src="/the2.jpg" alt="repparttar 127963"> keywords targeted for top search engine rankings, submit those pages to various search engines.<p>a. Google - http://www.google.com/addurl.html<p>b. AlltheWeb - http://addurl.alltheweb.com/add_url<p>c. AltaVista - http://addurl.altavista.com/addurl/new<p>d. MSN - http://submitit.bcentral.com/msnsubmit.htm<p>5. Role of Link Popularity in top search engine rankings –<p>Link popularity has assumed tremendous importance for getting good ranks in Google now a days. In fact, what started as a friendly reciprocal link exchange program among various webmasters has now become a sub-industry within<IMG height=12 src="/the2.jpg" alt="repparttar 127964"> SEO industry itself, with thousands of link farms popping up every day! Yes, if you are interested in getting top ranks in search engines, especially Google, then you must pay effort in building up links for your site. <p>a. Create a html page, preferably named as “Resources/Links/Partners” and place a link of this page from Index Page of your site. This page should never be more than 1 click away from<IMG height=12 src="/the2.jpg" alt="repparttar 127965"> index page of your site, else webmasters won’t be interested in participating in<IMG height=12 src="/the2.jpg" alt="repparttar 127966"> reciprocal link exchange program.<p>b. Target both “industry-related” and “non-industry-related” websites as your link exchange partners. For example, if you are providing outsourcing services, then try getting links from “industry-related websites (i.e. websites dealing with outsourcing services, maybe your business rivals!). This is important, because if 10 of your rival sites give links to your site, then Google will surely pay importance to your site, because getting links from rival companies are difficult. Your site MUST be of some high caliber, else<IMG height=12 src="/the2.jpg" alt="repparttar 127967"> other 10 sites won’t have linked! Also, try procuring links from top ranked general informative websites as well.<p>c. Always exchange links with websites which have high Google PageRank (PR) of at least 4,<IMG height=12 src="/the2.jpg" alt="repparttar 127968"> more<IMG height=12 src="/the2.jpg" alt="repparttar 127969"> better! (both Index Page as well as Resources/Links Page of<IMG height=12 src="/the2.jpg" alt="repparttar 127970"> Link Partner’s site should have PRs of >=4) [PageRank is a proprietary tool that Google uses to determine<IMG height=12 src="/the2.jpg" alt="repparttar 127971"> importance of a page and varies in a scale of 0 (least important) to 10 (maximum importance)].<p>d. Have a link code ready for participating in link exchange program. Here is a sample link code for an India-based Outsourcing consultant.<p><a href = “http://www.indian-outsourcing-consultant.com” title = ”indian outsourcing consultant”></a> - Indian outsourcing consultant providing guidance to companies willing to set up outsourcing centers in India.<p>Always prefer a text link (as given above) in comparison to a banner link, where your chance of Google and other search engine spiders finding<IMG height=12 src="/the2.jpg" alt="repparttar 127972"> potential keywords is limited only to<IMG height=12 src="/the2.jpg" alt="repparttar 127973"> “alt tag” of<IMG height=12 src="/the2.jpg" alt="repparttar 127974"> banner. Also, Google pays importance to<IMG height=12 src="/the2.jpg" alt="repparttar 127975"> text of<IMG height=12 src="/the2.jpg" alt="repparttar 127976"> incoming link/anchor text (i.e.<IMG height=12 src="/the2.jpg" alt="repparttar 127977"> incoming link text must contain high potential, relevant keywords), so develop a link text with title (”indian outsourcing consultant“) which will help you in Google Ranking.<p>e. Refrain from javascript link code because Google spider finds it difficult to index.<p>Key SEO Factors<p>· Targeting<IMG height=12 src="/the2.jpg" alt="repparttar 127978"> right keywords for your website · Title of your webpage · Description Meta tag of your webpage · Keywords Meta tag of your webpage · Quality, Informative Content · Link Popularity<p>Conclusion -<p>With Google’s numero uno position in<IMG height=12 src="/the2.jpg" alt="repparttar 127979"> search engine market being threatened by arch-rivals Yahoo! [bought Overture,<IMG height=12 src="/the2.jpg" alt="repparttar 127980"> largest PPC search engine recently, who in turn bought Altavista and Alltheweb] and Microsoft’s MSN [believed to be developing its own search engine], it is no doubt that<IMG height=12 src="/the2.jpg" alt="repparttar 127981"> search engine industry is going to experience tremendous changes in<IMG height=12 src="/the2.jpg" alt="repparttar 127982"> next few months. The recent Google “Florida” Update is just one of<IMG height=12 src="/the2.jpg" alt="repparttar 127983"> many upheavals that we may be witnessing in an industry where<IMG height=12 src="/the2.jpg" alt="repparttar 127984"> only constant factor is<IMG height=12 src="/the2.jpg" alt="repparttar 127985"> “change”. However,<IMG height=12 src="/the2.jpg" alt="repparttar 127986"> various techniques outlined in this paper are basic and are we believe that following them you will be able to achieve top 10 ranks in Google and other search engines. <br><img src="images/ata.gif"><br>
<p>Prabuddha S Raychaudhuri is the Founder & CEO of Search Engine Optimization Guru Pvt. Ltd. (http://www.searchengine-optimization-guru.com). Services include Top 10 Google and other search engines rankings, Pay Per Click (PPC) targeted traffic campaign, Paid Listing Management, Keyword Advertizing. Prabuddha holds a Bachelor Of Engineering (B.E.) in Construction Engineering and can be contacted at prabuddha@searchengine-optimization-guru.com.<br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td> <a class="mlink" href="Appropriate_Website_Promotion_Methods-27959.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!--
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