Anyone can make his site popular. Not everyone will...

Written by Oksana Savaryn

Continued from page 1

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Online Search: Small Businesses Level The Playing Field

Written by Harry Hoover

Continued from page 1

Google and Yahoo! answer some of those questions. If you do online PPC with either, they will distribute your ads across multiple sites. However, youíll still have to manage much ofrepparttar program yourself.

New services are now available that allow small local and regional companies to effectively and efficiently hook customers online and only inrepparttar 137972 geographic areas whererepparttar 137973 businesses operate.

ReachLocal is my favorite ofrepparttar 137974 new services. It isrepparttar 137975 one Iím using for my own business and for that of my clients. It selectsrepparttar 137976 sites on which your ads appear, manages keywords across publishers, optimizes your keywords on a daily basis and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program.

PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now haverepparttar 137977 ability to levelrepparttar 137978 playing field with national competitors. Go local.

Harry Hoover is managing principal of Hoover ink PR, He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Levolor, New World Mortgage, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.

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