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It's truly amazing what article writing can do. After you've been doing it long enough, readers will get feeling they know you.
There's not much chance of that happening from running an ad. An ad is just one of many and gives no clue as to who you are.
The fourth reason I gave for writing articles was, "Most marketers won't do it."
If you're serious about your business and branding yourself, there is one thing you should realize. You have to start thinking out of box.
Become a contrarian. Learn what everybody is doing, and then start doing what they are not.
You're a unique individual and you don't have to follow herd. Birds of a feather may flock together, but brave eagle flies alone.
Get in habit of writing and submitting articles and hopefully, next article I read will be yours.
John Colanzi. John publishes the "Street Smart Marketing" newsletter. To subscribe visit: http://johncolanzi.com/freeware.html and take advantage of our free marketing library. If you want to cash in on the the information gold mine and make 100% profits visit: http://johncolanzi.com