Likewise team must address what it is that makes them uniquely qualified to succeed. Does team have proprietary (and protectable) technology, management talent, long-term strategic partners and experience that competitors do not? According to Growthink president, Dave Lavinsky, “Management teams must prove to investors why they are unique and why they will succeed. They can’t just state how wonderful they are - they need to prove it through detailing past successes and unique qualifications.”

A business plan that fails to address “Why You, Why Now” question, is most likely a business plan that will remain in stack of “not now” business plans. Business plans must present a compelling argument as to why investor should invest and in our fast-paced world with unbelievable opportunities and opportunity costs, why investors should invest now.

Contact Information

Growthink 1800 Abbot Kinney Blvd., Suite B Los Angeles, CA 90291 Tel: 877-BIZ-PLAN (877-249-7526) Fax: 310-943-2693

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