Another 15 ways to kick your sales into high gear

Written by Terry Telford


Continued from page 1

23. Double up. Instead of offering one item at a special price, offer two. On average,repparttar extra item brings in an additional 45% more sales.

24. Bonus value. It is common to offer FREE bonuses with every purchase onrepparttar 127335 www. If you don't offer free bonuses you are losing sales. FREE bonuses are part of internet culture. Since everyone offers FREE bonuses, make yours stand out by giving it a price value. Instead of offering a FREE ebook, offer a FREE ebook worth $29.99.

25. Swap ads. If you publish an ezine, swap ads with other ezine publishers to increase your exposure.

26. Define your USP. What makes your business different than your competitors? Your USP, or Unique Selling Point gives your customers a reason to buy from you instead of someone else. Are your products bigger, faster, cheaper? Every business has a USP. Find yours and promote it. 27. Testimonials. Your customer's opinions are worth gold, especially if they write them down. Include testimonials from satisfied customers in all of your promotional material. This technique gives your product or service more credibility inrepparttar 127336 eyes of your prospects.

28. Pre-sell. If you are introducing a new product, ask your customers for their opinion a few weeks beforerepparttar 127337 product is released. This gives you time to tweek and polishrepparttar 127338 product to perfection before its release. When your product is released, you can sendrepparttar 127339 customers who have responded with suggestions a special discount on repparttar 127340 product as a thank you for their help.

29. Test. Send a trial offer to a percentage of your mailing list. Fromrepparttar 127341 response, you can gauge whether to roll outrepparttar 127342 offer to your entire list or reworkrepparttar 127343 details and try again. Testing saves you money and increases your sales by giving you feedback in small blocks before you use up your whole database.

30. Short and sweet. Keep your prospecting emails short and torepparttar 127344 point. Long emails are often deleted before they are read. To present detailed information, getrepparttar 127345 prospect hooked in your short email and invite them to visit your site forrepparttar 127346 details.

And there you have it,repparttar 127347 complete set of 30 award winning techniques to kick your sales into high gear. Implementing just a few of these techniques will increase your sales. Imagine if you implemented them all!

I wish you much success with all of your marketing.

Terry Telford is the author of the popular ebook, Website Ladder, and the founder of bpc publishing, where you can pick up your FREE and almost FREE website marketing and traffic tools. Visit http://www.bpcpublishing.com today!


6 Powerful Prospecting Tips

Written by John Boe


Continued from page 1

4. Strike whilerepparttar iron is hot! When working with a new prospect, it is important to make contact quickly. Prospects are perishable. No matter how interested a prospect may appear, donít wait for them to call you. You are only one of many competing interests for your prospectís time and money.

5. Keeprepparttar 127334 high ground and avoidrepparttar 127335 temptation to badmouth your competition. While it is fair to make head-to-head comparisons, you should avoid personal attacks. Attacking your competition makes you look unprofessional and petty. Emphasizerepparttar 127336 benefits of your product or service by guiding your prospect through a comparison of quality and price. Play to your strengths and notrepparttar 127337 weakness of your competition. Let your prospect draw their own conclusions from a well-presented comparison.

6. Rejection is a natural aspect ofrepparttar 127338 sales process so donít take it personally. Learn from rejection, use it as a feedback mechanism and look for ways to improve your presentation. Salespeople who take rejection personally lack perseverance and seldom makerepparttar 127339 sale. Sales is a numbers game pure and simple. As a professional baseball player, if you can average four hits out of ten times at bat you are heading forrepparttar 127340 Hall of Fame. Research indicates that in sales you can expect your prospect to say no five times before they buy. With this in mind, realize that with every sales rejection you receive, you are one step closer to makingrepparttar 127341 sale!

John Boe, based in Monterey, CA, is recognized as one of the nationís top sales trainers and motivational speakers. He helps companies recruit, train and motivate quality people. John is a leading authority on body language and temperament styles. To view his online Video Demo or to have John Boe speak at your next event, visit http://www.johnboe.com or call (831) 375-3668.


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