The bottom line is:

1) IF YOU RECEIVE THIS KIND OF EMAILS, be careful because it is probably someone who “stole” your email address from a newsgroup, your website, etc and who is trying to “get rich quick”. What they are advertising may be a very good product or affiliate program, but there are legitimate ways to advertise such as press releases, ffa pages, classifieds, e-zine advertisements, etc.

2) IF YOU ARE AN INTERNET MARKETER and that you actually built your mailing list or bought it from a website, PLEASE include COMPLETE source of your list with a simple sentence like, “You are receiving this message because your email address is in my mailing list, which you joined at my website, located at http://www.yourwebsite.com.” or “ You are receiving this message because your email address is in my mailing list, which I purchased at http://www.websiteaddress.com”. This way, if people forgot that they joined your mailing list or that they agreed to receive emails from strangers by joining several mailing lists at a specialized website, they will be able to visit these websites and remember that they subscribed.

3) IF YOU USE “LEGAL SPAM”, now you are warned, “We will not tolerate this situation any more, stop using this marketing tactic.” If you really have a good product, a press release is still best way to get your product known. Ever received an unsolicited email from IBM or Microsoft? Of course not, because they use media to receive publicity, and they are ones earning a lot of money, not ones using spam.

So, don’t forget that a simple, yet complete sentence like ones above, since it clearly mentions where marketer got his list, will help you create and keep a relationship based on trust with your members. This way, we will be able to know who are “good” marketers and “should-think-about-another-way-to-earn-money” marketers.

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