And what do you do?... How to know when you're a writer!

Written by Edward B. Toupin

Continued from page 1

One ofrepparttar biggest stumbling blocks for a writer is "fear." Don't be afraid to send your work out. People will compliment you and criticize you. In all cases, takerepparttar 129865 feedback, positive or negative, graciously!

--- I write stuff, too. ---

When I was young, I wrote onrepparttar 129866 bathroom stalls in Catholic elementary school. I created some spectacular poetry! When Sister Butch, ofrepparttar 129867 Order ofrepparttar 129868 Most Vicious Blood, caught me, that wasrepparttar 129869 end of my career, and nearly my life. Everybody can write, but not everybody can be a writer.

Being a writer is not just putting words onrepparttar 129870 paper. It involves research, organization, thought, creative wordplay, andrepparttar 129871 ability to sit still long enough to put it all together.

This short article is a reasonable example. It started out in my head as "Why write?" and evolved based on some thought. Writing isrepparttar 129872 evolution of ideas into something between fact and fiction. It'srepparttar 129873 evolution of presentation into something coherent torepparttar 129874 largest audience. It's a fantasy that turns into a reality once you figure out what it is that you're trying to say!

--- And, what made you write? ---

It wasn't some miracle or premonition. Honestly. Someone made me madder than a hornet. To make a long story short, I designed and developed an idea for a product that would save a previous employer a lot money. I did all ofrepparttar 129875 financial work, software engineering, implementation, and testing to proverepparttar 129876 idea.

During my presentation,repparttar 129877 senior engineers scoffed atrepparttar 129878 idea. So I took my notes, wrote a manuscript, and submitted it to various publishers. A month later, a publisher picked uprepparttar 129879 manuscript and we signed a contract to publish it. It all took off from there! That's it!

There are a million reasons to write, but I found later that you don't need a reason if you love it. It takes just one situation to get you started intorepparttar 129880 addictive world of writing! But, all you really have to do is ...

--- Just write! ---

I don't write on bathroom walls anymore because it's too hard for our housekeeper to keep up withrepparttar 129881 work. But, I do carry around a palmtop just in case I get an idea! For now ... just write everything you can as often as possible. Once you getrepparttar 129882 hang of it, writing becomes an addiction. Write because you can take an idea and tell it torepparttar 129883 rest ofrepparttar 129884 world. Write because your wife has another headache. Write because you can make money. Write so thatrepparttar 129885 next time someone asks what you do, you can say, "I'm a writer!"

Edward B. Toupin is a freelance consultant, writer, and published author living in Las Vegas with his singer/actress wife. He currently handles technical writing tasks for various companies in New York, Chicago, and Denver as well as imagineers and markets feature-length screenplays.

What's So Different About Writing Web Copy?

Written by Joe Robson

Continued from page 1

---------- Here's An Excellent Tip.

Print out your copy and read it out loud. If it doesn't sound like an everyday conversation there's something wrong. Have a friend read it out to you. If she stumbles over any words, or has to re-read a sentence, you'll know it needs re-writing.

Then buildrepparttar Web site around your copy.

Only add pictures and graphics if you are convinced they enhance and support your copy! That way you will see that most ofrepparttar 129862 beautifully designed logos, banners and gizmos you had in mind, will simply distract your readers fromrepparttar 129863 one most important thing on your site - your sales message.

---------- Here's A Few Other Important Points.

1) Far too many web sites have no headline. If your Web pages haven't got headlines, give them one NOW.

Just because your reader is already at your page doesn't necessarily mean he knows what to expect. A headline TELLS him what to expect. It also gives you, your company, and your site an identity that hopefully your reader will remember.

2) Fire your BIGGEST GUN first - in your headline.

3) Push your USP into your reader's face.

4) Pack your message with benefits, benefits and more benefits.

5) Use plenty of white space.

6) Break your copy up into bite-sized chunks.

7) Make it easy to contact you from every page.

8) Place a 'HOME' button on every page.

9) Make your copy as long as it needs to be to get your WHOLE message across.

10) EMPHASIZE your key points.

11) Use Testimonials with imagination. Don't just list them on a separate page. Your readers won't look for them.

12) TELL your reader what to do. (e.g. Order Now!)

13) Make it extremely easy to order.

14) SHOW your reader how to order.

15) Atrepparttar 129864 ordering stage re-state your guarantee.

16) After she has submitted her order make sure she is toldrepparttar 129865 order has been received. Then send her a Thank you email. She needs to be re-assured she has maderepparttar 129866 right decision. Prevent 'Buyers Remorse' or she may cancel!

17) Be totally professional about absolutely everything.

So there you have it. A very brief summary ofrepparttar 129867 copywriting techniques used byrepparttar 129868 most successful Marketers and Copywriters on and offrepparttar 129869 Web!

Just ordinary people withrepparttar 129870 good sense to stick to PROVEN methods which achieve EXTRAORDINARY RESULTS!

Joe Robson is co-author of 'Make Your Words SELL' with Ken Evoy. Joe and Tom Glander own The Newbie Club which is bulging with unique NET and PC Newbie tutorials and eBooks. JUMP ON OVER to and look at their very professional Affiliate Program. It's BIG! Joe's Copywriting site is at

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