And the Banner Man Held His Banner High

Written by Martin Avis

Continued from page 1

4. Gettingrepparttar creative right. This is not easy. Having spent many years working in advertising agencies, I can tell you thatrepparttar 101147 few creative people really understandrepparttar 101148 Internet. They end up creating online versions of billboard advertising. Sincerepparttar 101149 majority of billboard ads are about branding and image, not direct response,repparttar 101150 difficulty is clear.

I recently ran a banner campaign for a web site which showed up-to-the-minute financial data on budget day. Banners were tactically placed on news and current affairs sites, using clear, unambiguous copy. No flashing lights or animations, just a simple, appealing message. The click-thru rates were between 5% and 8%. The server was overwhelmed.

Recently, I have seen reports that banners that are designed specifically forrepparttar 101151 site they appear on - so that they blend in and look like part ofrepparttar 101152 site - have achieved click-thru rates of over 10%.

In summary, here is my top ten pointers for making your banners work well aboverepparttar 101153 average:

Audience --------

1. Aim atrepparttar 101154 right people

2. Be relevant. Make sure your main offer is 'in tune' with whatrepparttar 101155 site's viewers are thinking about.

Research --------

3. Keep testing. Instantly drop any banner that isn't pulling.

4. Know how much you can pay. If you are averaging $2 per click and one in fifty buy from you, then you had better make more than $100 profit on each sale, or you will go bust.

5. Before you spend any money on a site, talk to other advertisers. If they say that their response stunk, (and their ad seems reasonably okay), bear this in mind when you negotiate price.

Design ------

6. Make your banner intriguing. If they don't care, they won't click.

7. Tell them what's in it for them. If you show or imply a really great benefit that they will gain from your site, they are more likely to click to see more.

8. Consider disguising your banner. If you make it look like part ofrepparttar 101156 site, more people may haverepparttar 101157 confidence to click it.

Price -----

9. Don't buy cost-per-thousand impressions unless you really have to - andrepparttar 101158 price is low enough.

10. Negotiate, negotiate, negotiate. Never takerepparttar 101159 first price offered. Always ask for (and expect) a discount onrepparttar 101160 price, or a bonus on top of what you are buying.

Achieving valuable CTR's can be done, but not by blindly followingrepparttar 101161 sheep. Successful advertisers do things a little differently.

Martin Avis publishes a free weekly newsletter: BizE-Zine - your unfair advantage in Internet marketing, business and personal success. To subscribe, and get 4 great free gifts, please visit

Excite Me, Tease Me, Make Me Want to............CLICK!

Written by Merle

Continued from page 1 I love this one and have used it many times. Make all you like free. You'll have to register first to get a password. Here you can make some free or choose from a higher end variety for cash. Click on a banner you like and add your text Userepparttar online generator or downloadrepparttar 101146 free templates to make your own. Make Really cool Flash banners here. Choose a template type in your text and download it.

If you're handy with PhotoShop or any other graphics program you may want to download some free banners and modify them to your liking. Try this:

Remember, banners today are a dime a dozen so you need to put forth that extra effort to get people to click. You don't need to be a graphics designer to create your own banners. By usingrepparttar 101147 many free resources that are available to you online you'll have a storehouse of exciting banners next timerepparttar 101148 need arises.

Merle "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now!

    <Back to Page 1 © 2005
Terms of Use