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So, these are some of good ad elements. For ads that didn't fare so well, Juniper survey found that many included following.
And The Raspberry Award Goes To Ads That...
*Presented information as a pop-up box. Now, pop-up effectiveness continues to be debated. In survey, 69% considered pop-ups a negative, calling them annoying and intrusive; just too aggressive.
Within this 69%, 25% stated that they would avoid sites they knew featured pop-ups in future.
Yet, on flip side, there are those successful marketers who firmly insist that pop-ups are an effective way to present an offer; that people respond to them.
The only way to determine if pop-ups work for you is to track how your prospects and customers respond to them. If people don't sign up for free information offered on pop-up pages, if traffic goes down, reconsider their use.
If, however, people sign up for information displayed, and traffic numbers remain stable, then pop-ups aren't hurting business.
Always test and customize based on your own situation.
*Combined many products in an offer, leading to information overload and confusion.
*Forgot their target audience. If you're marketing to corporate business owners, presenting an ad in a 'fun' contest format won't work. However, if your target is younger, a contest or game-type ad might be very effective.
Keeping above tips in mind will help ensure that your ads are readily received...not automatically deleted!
Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html