And That Is The Name Of The Game

Written by John Botscharow


Continued from page 1

For example, when we first were informed of Ian's diagnosis, my wife and I were devastated. But, oncerepparttar initial shock wore off, I realized two things: I could not change his condition; and there was nothing either my wife or I could have done to prevent it. Watching his slow, tortuous progress has taught me to appreciate evenrepparttar 121651 most "trivial" of developments, not only in Ian, but in his little brother Michael. Most of us, especially with children afterrepparttar 121652 first-born, take a child learning to answer to his name as commonplace. But what ifrepparttar 121653 child does not learn to do it until they are five? And what if you have a younger child besides? You are amazed by how they learn and develop! What a miracle to watch a child develop. Ian was a blessing in disguise.

So many people, even family members, have suggested that we consider an institution for Ian. That we should focus on providing more material goods for our "normal" children. But we don't listen to this "garbage." Ian has had a very strong positive effect on our abilities as parents. He has taught us to appreciate allrepparttar 121654 little things about child development that most parents take for granted. We are grateful that we have two normal children, but we feel especially blessed to have Ian. Without him, we would never have learned to appreciate life and our children torepparttar 121655 fullest. We might have more money, more "free time," but less pure joy in our lives. One family's tragedy is another family's blessing!

Have I sold you on having an autistic child yet? Do you understandrepparttar 121656 point I'm trying to make? Most parents would not ever want a disabled child. But I would gladly accept another one because of what having Ian has taught me. I've takenrepparttar 121657 negative and made it a positive.

How did we turn this negative into a positive? We refused to listen torepparttar 121658 people who said that trying to raise an autistic child in a normal house was all but impossible. We readjusted our priorities. We stopped associating withrepparttar 121659 nay-sayers. Rather we found a group of parents, teachers, and therapists who formed our support net, who encouraged us, who taught us, who believed in us and in Ian. Three long years of waiting. And now all that hope is starting to show signs of being fulfilled. Inrepparttar 121660 last three months, Ian has made as much progress as he had inrepparttar 121661 last three years. We had faith in ourselves and in our son.

Have faith in yourself! Have faith in your prospects! Teach yourself to believe in what you are doing and how you are doing it! Commitment and involvement. With faith you can move mountains! With faith you can succeed! Without it, you're doomed to mediocrity!

Recommended reading: Napoleon Hill's "Think and Grow Rich"

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This article is copyrighted by 3R Marketing. All rights reserved. You may use this article in your newsletter as long asrepparttar 121662 article is left intact and thatrepparttar 121663 author information and this disclaimer are invluded.

Please send me a courtesy copy of your newsletter if you do use this article. Send it to: mailto:reprints@3r-marketing.com

John Botscharow is editor of the Web Guerrilla Journal and the R Market Daily. He is also one of the partners in 3 R Marketing. Visit them at http://www.3r-marketing.com and subscribe to one or more of their marketing newsletters.


Strategize Your Marketing!

Written by Ron Sathoff


Continued from page 1

Classified Ad ==> Website (Point of Sale)

More complicated plans might need more steps:

Classified Ad ==> Website (More Information) ==> Phone Call (Point of Sale)

Sales Letter ==> Follow-up Letter ==> Website (Point of Sale)

Classified Ad ==> Autoresponder ==> Website (Point of Sale)

In any case, these simple charts you create should help you keep track ofrepparttar purpose and nature of each part of your plan.

* Remember that your different steps will have different goals. For instance, your "point of sale" has your ultimate goal (the sale), so that is where you need to be your most persuasive. Therefore, you need to make sure thatrepparttar 121650 copy and information you have here is rock-solid. After all, this isrepparttar 121651 foundation of your entire system, and ifrepparttar 121652 copy here is weak,repparttar 121653 entire process will fail.

As for you other steps, remember that they are NOT there to makerepparttar 121654 sale by themselves -- rather, they are intended to either getrepparttar 121655 customer to go torepparttar 121656 point of sale, or to "prepare"repparttar 121657 customer forrepparttar 121658 final sales pitch.

Having a well-thought-out marketing plan is an important step in making your e-business a success. As always, realize that these tips are in no way comprehensive -- instead, they are just a few initial thoughts on how to make sure that everything you do, advertising-wise, fits into a larger marketing system. That way, you can maximizerepparttar 121659 effectiveness of your marketing attempts, which will help save time, money, and sanity!



Ron Sathoff is a noted speaker and manager of DrNunley's http://InternetWriters.com Ron works with business speakers and writers, helping them with their copy-writing, marketing, and Internet promotion.


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