When a native group being held under academic scrutiny and subject to logical linear mindsets actually is able to educate 'experts' about their culture it is exception. Often such things are not funded because data doesn't 'fit' prevailing literature. Carlos Castaneda was an anthropologist from UCLA who made a major breakthrough on his own. Even his debunkers have to admit he has brought a great deal of insight to field as a whole. Dr. Wayne Dyer owes a great deal of thought involved in his You'll See it, When You Believe It! to work of Carlos Castaneda and his Toltec mentor Don Juan. It is possible that all of our research into human behavior has more to learn than we think we already know. That might mean we are wrong about many key things. One of most obvious things that our cultural bias foists upon data is relative importance we place on intellect rather than spirit.

By turn of twentieth century, watch industry's first and most successful mass marketer, Robert H. Ingersoll, worked with Waterbury Clock, a partner of Timex, to distribute company's "Yankee" pocket watch, first to cost just one dollar. Twenty years later, with nearly forty million sold, "Yankee" became world's largest seller and "the watch that made dollar famous." Everyone carried Yankee: from Mark Twain to miners, from farmers to factory workers, from office clerks to sales clerks. Throughout rest of 20th Century, Timex conquered low-end market selling 500 million watches by end of 1970s.

And watch market has continued to grow and expand in following years. With introduction of digital watch in 1972, watchmakers had brand new roads to explore in area or portable timekeeping. It is now not so uncommon to find watches that can do everything under sun from reading wearer’s heart rate to playing music. But telling time is still number-one priority.

So whether you’re more interested in fashion statement your watch makes (Rolex, Heuer, Seiko) or practicality of your watch (Timex, Casio, Citizen), there will always be numerous choices out there.

Hey, anyone know what time it is? I think I’m late.