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By turn of twentieth century, watch industry's first and most successful mass marketer, Robert H. Ingersoll, worked with Waterbury Clock, a partner of Timex, to distribute company's "Yankee" pocket watch, first to cost just one dollar. Twenty years later, with nearly forty million sold, "Yankee" became world's largest seller and "the watch that made dollar famous." Everyone carried Yankee: from Mark Twain to miners, from farmers to factory workers, from office clerks to sales clerks. Throughout rest of 20th Century, Timex conquered low-end market selling 500 million watches by end of 1970s.
And watch market has continued to grow and expand in following years. With introduction of digital watch in 1972, watchmakers had brand new roads to explore in area or portable timekeeping. It is now not so uncommon to find watches that can do everything under sun from reading wearerís heart rate to playing music. But telling time is still number-one priority.
So whether youíre more interested in fashion statement your watch makes (Rolex, Heuer, Seiko) or practicality of your watch (Timex, Casio, Citizen), there will always be numerous choices out there.
Hey, anyone know what time it is? I think Iím late.
Allen Shaw is a successful author who provides tips and information on brand name watches and watches in general.