Meticulously inspect top ranking page, counting total words and keyword frequencies on each element of page. Some elements may be missing; some pages may not have meta tags. Don't worry about that because sometimes an engine may actually give a page a higher rank without meta tags. One easy and fast way of analysing these pages is by using a software package designed for that. Three such packages are GRSoftware Keyword Density Analyzer, WebPosition Page Analyzer and PositionWeaver PRO. Use exact word counts and keyword frequencies found on top ranking pages. You may be tempted to add or reduce from word count or frequency a little, but do not do that. That may actually cause your page to rank poorly since it may not pass fine mathematical margins that engines set.

The next step is to edit your current pages or make new ones that have these exact same statistics. For example, if your current home page has a title that is 17 words long and has your keyword appearing 4 times, and your research indicates that top-ranking page has a title 8 words long with keyword appearing once at beginning of title, then change your home page that way. Do same for all other elements. You can also use software such as PositionWeaver or a database software or script if you can create one to build new pages with these statistics.

Once that is done, final step is to submit your home page and wait. If you did your job correctly, then in a few days or weeks (sometimes engines take a while to index) you will see some very encouraging increases on your site traffic. And with high popularity that top search engines enjoy, rewards are very much worth all this effort.

What are penalties for spamdexing? There is an inappropriate amount of fear over penalties of spamming. Many webmasters fear that they may spam engines without their knowledge and then have their entire site banned from engines forever. That just doesn't happen that easily! The people who run search engines know that you can be a perfectly legitimate and honest web site owner who, because of nature of your web site, has pages that appear to be spam to engine. They know that their search engines are not smart enough to know exactly who is spamming and who happens to be in spam zone by mistake. So they do not generally ban your entire site from their search engine just because some of your pages look like spam. They only penalize rankings of offending pages. Any non-offending page is not penalized. Only in most extreme cases, where you aggressively spam them and go against recommendations above, flooding their engine with spam pages, will they ban your entire site. Some engines, like HotBot, do not even have a lifetime ban policy on spammers. As long as you are not an intentional and aggressive spammer, you should not worry about your entire site being penalized or banned from engines. Only offending pages will have their ranking penalized.

Is there room for responsible search engine positioning? Yes! Definitely! In fact, search engines do not discourage responsible search engine positioning. Responsible search engine position is good for everybody - it helps users find sites they are looking for, it helps engines do a better job of delivering relevant results, and it gets you traffic you want!

As a webmaster, you should not be too afraid that you are spamming search engines in your quest for higher search engine rankings. No question about it, though, spam is something that every webmaster should understand thoroughly. Fortunately, it is easy to understand it. So learn rules, re-examine your web pages, resubmit to engines, then create gateway pages to get better ranking on engines, using rules above. If you need any more information on search engine spamming and search engine positioning, see http://www.searchpositioning.com. I wish you best of fortune in your web promotional efforts!

David Gikandi