(7) It's virtually impossible to transmit a virus through a PDF file - exe files are susceptible to virus transmission and can become corrupted during download.

(8) Finally, by using PDF you automatically expand your potential market because PDF files can be read on both a PC and a Mac (exe files can only be read on a PC). Over 8 percent of online population in U.S. are currently Mac users (www.nielsen-netratings.com) - not a huge increase in your market, but nevertheless significant.

But exe files do have some advantages over PDF files, and perhaps most important of these is price - most eBook compilers are a fraction of cost of Adobe Acrobat.

Another advantage of exe files over PDF is rebranding feature. The following eBook compilers all have a built-in rebranding function:

http://www.ebookcompiler.com/ http://www.ebookgenerator.com/ http://www.ebookedit.com/ http://www.ebookpaper.com/

If you use free eBooks as a viral marketing tool, rebranding is key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links.

(c) 2002 by Michael Southon

You have to carefully consider general nuance of color for cover, main and secondary fonts.

Here are a few general tips for you: 1. The colors tell a lot about general subject of ebook so you must use them accordingly

2. Use a combination between red, blue, black and white

3. Yellow it's OK used sparingly in combination with black because it generates strongest contrast

4. Always use a strong font for main title - Impact its fine if title is longer and Arial Black for shorter ones.

5. If your ebook is on a lighter subject you can toy around with different fonts but never use more than three different fonts for same cover

6. The cover should contain: a. main title b. one teaser phrase or a good subtitle c. author name and eventually URL of ebook (avoid using http:// and subdirectories) usually a simple domain name will do just fine.

And finally one more tip: always KISS: Keep It Simple Stupid. Do not forget that cover will be a small image and if you fill it with lot of info, it will be unreadable.

As a special gift for readers of thes newsletter, I invite you to join monthly sweepstakes for a free professional custom cover at http://www.absolutecovers.com/dc.pl/article