Online newsletters and online marketing has literally boomed! Large companies have been forced into and laying off workers. These highly skilled workers decided to open their own home businesses instead of risking another unemployment crisis! People soon found it more profitable and secure to work for themselves.

So, because online internet marketing has grown so vast - it is now necessary to narrow your market and advertise your products to a specific target-market. Back in old days mail order basically consisted of marketing small gadgets, jewelry and recipe books. But now, internet marketing is one of fastest growing industries in world! You can purchase anything from groceries to clothing to electronics to long-distance telephone services on internet- including anything in-between.

Now, because of these wide variety of different items being purchased no business can survive unless they advertise to target-market of their specialized products. In other words _ you wouldn't be able to sell exotic chocolates and desserts to diabetics or software to people who don't own a computer. Regardless, if you are giving away your product free of charge - these groups would not be interested in it. So your advertising would be a waste of time.

Here's where online newsletters come in. Since it is much more importants to "target" your audience (rather than just simply marketing to everyone); you can effectively accomplish this goal by publishing an online newsletter.

Newsletters are different from other advertising vehicles because you normally only mail them to a subscription list. Subscribers can even pay you a certain amount, per year, to receive your newsletter. This means, you are paid UP FRONT but you must budget this money throughout year, or length of subscription.